Tag Archives: 4runner
Toyota teams up with streetwear brand Huf for 70s-inspired swag
Toyota is teaming up with streetwear brand Huf on a new line of apparel. Said to be inspired by 70s graphics, the clothes and accessories feature heaps of Toyota trucks and plenty of the red-orange-yellow tricolor. Some of the designs … Continue reading
In its 26th year, Toyotafest is still going strong — a brief history of TORC, the Toyota Owners and Restorers Club
We’ve been attending Toyotafest every year since JNC started in 2006, and it’s consistently one of our favorite events. Last year was the 25th Toyotafest, which means the show itself is now old enough to wear historic plates, buy collector … Continue reading
The third-generation Toyota 4Runner brought it into the modern age
The third-generation Toyota 4Runner ushered the model into the modern age. Split from its HiLux pickup roots, it was a fully modernized SUV that still managed to maintain its off-road cred. It arrived at just the right time for Toyota, … Continue reading
Toyota 4Runner 40th Anniversary Edition celebrates four decades of 4Running
The Toyota 4Runner, or HiLux Surf as it’s known as in Japan, debuted in October 1983. In simplest terms, it was a a HiLux pickup with an extra row of seats and a fiberglass bed canopy on it. Now, for … Continue reading
History’s greatest Toyota trucks converge in new commercial
Toyota ads have been pretty lame for a while now but if they asked us how to make one, their latest new ad is exactly how we’d do it. The Big Three have been leaning into their heritage for decades … Continue reading
The Snake Eyes: G.I. Joe Origins trailer gets Japanese cars right
Hollywood movies often get car scenes wrong, but especially when the setting is in Japan. Typically they just sprinkle in some a Nissan Figaro in the background or set up a parking garage drift in Los Angeles that stands in … Continue reading
EVENTS: Radwood NorCal 2019
Just a week after my colleagues were at SpoCom in SoCal, Radwood returned to its ancestral home in NorCal. The traveling show of 80s and 90s nostalgia started in the Bay Area in 2017, and has been expanding rapidly. There … Continue reading
EVENTS: 2018 Japanese Classic Car Show, Part 05 — Trucks
Trucks are the unsung heroes of the JNC world. While many of us would love to have a Skyline or Supra, the truth is that these rigs did just as much to earn credibility and loyal customers for our favorite … Continue reading
EVENTS: Petersen Museum Cruise-in, Part 02
The Petersen Museum in Los Angeles puts on many events throughout the year, each with a theme ranging from hot rods to Porsches. Recently, they hosted their annual cruise-in for Japanese cars, inviting Nihon Steel both old and new to … Continue reading
EVENTS: All-Toyotafest 2018, Part 06 — Trucks & Vans
We’ve arrived at the final dispatch from Toyotafest, and in this installment we look at the trucks, SUVs, and vans that graced the show. Everyone loves Celicas and Supras but these unsung heroes are an undeniable part of Toyota’s success (and perhaps just … Continue reading
50 YEAR CLUB: Toyota HiLux
Fifty years ago Toyota introduced what would become the most enduring workhorse the world has ever seen. Though ambitious in name, the HiLux — a portmanteau of the words “high” and “luxury” — was anything but. Utilitarian and austere, it was … Continue reading
EVENTS: All-Toyotafest 2017, Part 05 — Trucks
Toyotafest is the only Japanese car show that can boast such a wonderfully diverse a mix of both car and trucks. This year, Toyota celebrated the Land Cruiser but there were just as many HiLuxes, Stouts, Tacomas, and other assorted trucks.
EVENTS: 2017 All-Toyotafest 2017, Part 01 — New Digs
Like RAV4 sales numbers, the number of cars at Toyotafest is ever-expanding. Now in its 22nd year, the country’s most comprehensive Toyota, Lexus and Scion car show has outgrown its home at the Queen Mary. This year, organizers from the Toyota Owners and Restorers Club … Continue reading