Tag Archives: hilux

Follow vintage Toyotas from factory to family in this 1973 promotional film

In 1973 Toyota released a 20-minute promotional film called “In Small Packages”. It was created to introduce the company and its various models to Americans. Not only is it filled with beautiful footage of Corollas, Celicas, Coronas, and Land Cruisers, … Continue reading

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Toyota teams up with streetwear brand Huf for 70s-inspired swag

Toyota is teaming up with streetwear brand Huf on a new line of apparel. Said to be inspired by 70s graphics, the clothes and accessories feature heaps of Toyota trucks and plenty of the red-orange-yellow tricolor. Some of the designs … Continue reading

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Rate this Ad: Toyota HiLux family receives an unexpected visitor

In the latest ad for the Toyota HiLux, a family that owns multiple generations of the venerable pickup receives a disturbing visit. It’s time for another Rate This Ad, this time coming to us all the way from Australia. This … Continue reading

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In its 26th year, Toyotafest is still going strong — a brief history of TORC, the Toyota Owners and Restorers Club

We’ve been attending Toyotafest every year since JNC started in 2006, and it’s consistently one of our favorite events. Last year was the 25th Toyotafest, which means the show itself is now old enough to wear historic plates, buy collector … Continue reading

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Classic Toyota Celica and Truck appear in 2022 Superbowl commercial

Toyota has released their 2022 Superbowl ad, and it features a couple of classics. Toyota has chosen to focus not on the cars, but on two real-life brothers, Brian and Robin McKeever, who are Olympic and Paralympic medalists. Much of … Continue reading

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Japanese Classic Car Show 2021, Part 01

To close out 2021, a year where things were finally opening up again, we’re going back to the Japanese Classic Car Show. After a hiatus in 2020 due to the pandemic, JCCS was back in full form. Perhaps trying to … Continue reading

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KIDNEY, ANYONE? Feast your eyes on a 94-mile Toyota Truck

We are constantly surprised by the prevalence of not-beat-to-dust Toyota pickups at shows like Toyotafest. Almost all of those, though, are examples that belie their actual mileage thanks to caring owners who have our full admiration. Then there’s this 1993 … Continue reading

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Toyota South Africa celebrates 60th anniversary

Toyota South Africa is celebrating its 60th anniversary today. The subsidiary was established in 1961, just four years after Toyota got a small foothold in California with the S30 Toyopet Crown. It shows just how rapidly — and perhaps optimistically … Continue reading

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Toyota is building a 1970s Chinook-inspired Tacoma camper

If you were around in the 70s and 80s, you probably have vivid memories of neat little campers built from Toyota HiLux pickups. The compact motorhomes were an official Toyota product, sold at dealerships and borne of a partnership between … Continue reading

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MINICARS: Here’s the cars from the upcoming Hot Wheels Toyota series

We got an extraordinarily positive response about the Hot Wheels FJ60 Toyota Land Cruiser yesterday. As you can see from the packaging, it’s part of an all-Toyota premium series. We promised there would be some new castings in it, and … Continue reading

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History’s greatest Toyota trucks converge in new commercial

Toyota ads have been pretty lame for a while now but if they asked us how to make one, their latest new ad is exactly how we’d do it. The Big Three have been leaning into their heritage for decades … Continue reading

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VIDEO: Your all-Toyota garage in 1989 needs nothing else

Toyota was on a roll in 1989, with three revised or all-new models that are all highly desirable today. If you bought the entire trio of Cressida, Supra, and Truck you’d have a vehicle for every situation right at your … Continue reading

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MINICARS: 2021 Matchbox lineup includes MR2, BRAT, T360, and more

The annual Matchbox collector’s convention was supposed to be last weekend, but the coronavirus happened. Instead, it was held virtually, with a video presentation to show what’s coming down the line. There’s a lot of excellent new castings for fans … Continue reading

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MINICARS: Stay in this Tomica-themed hotel room in Japan

To coincide with 50th anniversary of Japan’s favorite toy cars, a hotel in Tokyo has created a Tomica-themed room that kids (and presumably adults, too) can stay in. The hotel is the Maihama First Resort overlooking Tokyo Bay and is … Continue reading

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Japanese Classic Car Show 2019, Part 09: Trucks, Vans, and Wagons

We have arrived at what could be our favorite part of JCCS, the vans, trucks, SUVs, and wagons. And now, in addition to seeing amazing US-market builds of such cars, their Japan-market counterparts are flooding in. No longer are the … Continue reading

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Japan unleashes retro mobile post office based on the Toyota HiLux

On July 19 Japan’s postal service kicked off a national campaign featuring a retro truck that will serve as a mobile mail drop. Based on the sixth-generation Toyota HiLux, the roving post office will travel to tourist destinations and appear … Continue reading

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EVENTS: All-Toyotafest, Part 06 — Trucks

Many long-time Toyota enthusiasts may feel that the company has squandered their loyalty by farming out their sports car icon (no matter what the reasons) or dissolving important parts of the Toyota USA Museum. However, there is one thing Toyota … Continue reading

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EVENTS: 2018 Japanese Classic Car Show, Part 05 — Trucks

Trucks are the unsung heroes of the JNC world. While many of us would love to have a Skyline or Supra, the truth is that these rigs did just as much to earn credibility and loyal customers for our favorite … Continue reading

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MINICARS: Tamiya releases new R/C HiLux based on real Hilux based on old Tamiya R/C Hilux

Remember when Toyota UK created a real Toyota HiLux inspired by the old Tamiya 4×4 Pickup radio control kit? Tamiya was so impressed that they released a new kit based on that truck. And because it is Tamiya, no detail is … Continue reading

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EVENTS: Nisei Week Car Show, 2018

The annual Nisei Festival in the Little Tokyo district of Los Angeles is a celebration of Japanese American culture. Nisei means “second generation” in Japanese, but with its 84 years since the inaugural festival, the event has already been passed … Continue reading

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