Today, May 20, is Electric Car Day in Japan. It was named so in 2009 after battery company Yuasa restored a century-old electric car. As we hurtle toward the EV era automakers seem to have settled on two main naming strategies. The first is to give their electrified car a new eco-friendly or futuristic-sounding model name like Leaf or bZ4X. The other is to force an existing nameplate on a beloved but unrelated car, like the Mustang Mach E or Toyota Crown. Neither does much for enthusiasts. But perhaps a better plan would be to revive a dormant name that would have no hope of being used otherwise. We would love to see the return of a stylish cruiser like the Cressida, which was never intended an enthusiast’s car when new. Instead, it was built on a reputation as a quiet, smooth operator, characteristics that seem ideal for an EV.
What dead nameplate should be revived as an electric car?
The most entertaining comment by next week will receive a prize. Scroll down to see the winner of last week’s QotW, “What car would you choose for a 100 horsepower or less cross-country rally?“. Continue reading