It’s hard to make a car commercial stand out. Beautiful people, beautiful landscapes, the promise of adventure. Every company portrays their wares as thrilling to drive, even when they’re duller than dry dirt. What happens when you have cars that are actually fun to drive, but end up producing cringey ads that don’t really get the message across. It’s a predicament, especially when you have to talk to people who think a “V4” is a common engine. You have only 30 seconds to convince them to go visit your dealership.
How would you make a Mazda ad?
The most entertaining comment by next week will receive a prize. Scroll down to see the winner of last week’s QotW, “Have you ever seen Japanese government vehicles outside of Japan?“. Continue reading