We think the fake sweetener in Diet Coke makes it taste horrible, but we don’t mind the soft drink’s latest ad, which includes a surprise appearance by a Toyota AE86. In the spot the two-tone light pink/dark pink Corolla slides around with abandon, drifting around a table and a Honda Spree scooter. Continue reading
Toyota’s resurrected Celica needs an ad campaign; here’s one free of charge
With Toyota execs confirming the return of the Celica, the company needs a new ad campaign. Here’s one we think will really resonate with the public and get them buzzing about a car that hasn’t been in production since 2006. After all, what could speak to customers more than wild colors, aimless desert frolicking, and clothes straight out of Bill & Ted’s Bogus Journey? Continue reading
QotW: What indispensable items are in your toolbox?
It’s the holidays and we need some gift ideas. So tell us the things that have made your automotive wrenching easier, saved your butts, or are simply so satisfying to use that you want to spread the joy. They can be anything, from tools to JB Weld to a clever hack that every shadetree mechanic needs to know. Bonus points if they’re not as basic as the vise-grips in the lead image, unless there’s some specific brand that outshines their rivals.
What indispensable items are in your toolbox?
The most entertaining comment by next week will receive a prize. Scroll down to see the winner of last week’s QotW, “What automotive things are you thankful for this year?“. Continue reading
Rare TR-series Orient-go three-wheeler captured in 1958
Sori Yanagi was a noted industrial designer in the post-war era. His works include everything from record players to bridges, and some of his furniture designs are part of the permanent collection at the Museum of Modern Art in New York. The only vehicle Yanagi ever designed was the TR-series Orient-go, a three-wheeled truck built by Mitsui Seiki and introduced in 1956. The company still exists but stopped producing vehicles in 1963, and very few TRs remain. However, in 1958 a random photograph on Heiwabashi Street in Katsushika City captured one in its prime. Because of Yanagi’s stature the Orient-go is one of the few trucks that receive interest from not just automotive historians, but the design community as well. The number of surviving TRs probably number in the single digits today.
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Toyota Celica revival confirmed by top exec
Rumors of a Celica return have been circulating for over a year and a half, but we finally have confirmation from the horse’s mouth. Or, rather, the mouth of a top Toyota exec who would know about such things. The admission at a Japanese motorsports event read like an off-the-cuff remark, but often those are the most revealing. Continue reading
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QotW: What automotive things are you thankful for this year?
It’s almost Thanksgiving (here in America, at least), a time when we reflect on the things we’re grateful for in life. In an automotive landscape that can often look bleak, what are some of the silver linings and rays of light that make you glad to be a car enthusiast or owner? Or maybe your perspective is that everything is already awesome. We’d like to hear about that as well! Let’s share some high notes to make this odd community of petrolheads feel some warm fuzzies.
What automotive things are you thankful for this year?
The most entertaining comment by next week will receive a prize. Scroll down to see the winner of last week’s QotW, “What’s your favorite feat of civil engineering?“. Continue reading
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The Mazdaspeed MX-5 Miata was a product of the tuner times
It’s funny to see how our beloved cars were reviewed when new. In the present we think of the Miata as standing heads and shoulders above rival sport compacts of the era. Cars like the EP Honda Civic Si, Ford Focus SVT, and Dodge Neon SRT-4 are barely an afterthought. But in 2004 Mazda was trying to toughen up the Miata’s cutesy image and put down solid dyno figures to compete, so the put a turbo on the NB. Continue reading
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Someone donated one of the rarest Mazda RX-7s to the Toyota Automobile Museum
As visitors to the Toyota Automobile Museum in Japan know, it’s not just a hall of Toyotas. The TAM is a museum that celebrates the history of all cars, and just happens to be founded and funded by Toyota. Cars from all different manufacturers call it home, even ones from rival companies. As one of the best car museums in Japan, if not the world, it receives a lot of donations from owners or their families when they are ready to relinquish their cars. That’s how the Toyota Automobile museum ended up with one of the rarest Mazda RX-7s ever made. Continue reading
Honda transforms Tokyo headquarters showroom into Hot Wheels heaven
Everybody loves Hot Wheels, but it’s for some reason still rare for an automaker to fully embrace the little toys that create thousands of loyal customers for them. Recently, of all places, Honda Japan set up a homage to Mattel’s diecast cars at their Tokyo headquarters, displaying life-sized classics alongside their 1/64-scale counterparts. Continue reading
Watch Lewis Hamilton drive Senna’s winning McLaren MP4/5 in the rain
Earlier this month fans at a rainy Brazilian Grand Prix were treated a rare event. The McLaren-Honda MP4/5 of hometown hero Ayrton Senna took to the track with V10 engine wailing. It was the very car in which Senna, arguably the greatest F1 driver of his era, won his second world championship. This time around, it was Lewis Hamilton, greatest driver of the modern age, behind the wheel. Continue reading
QotW: What’s your favorite feat of civil engineering?
Cars wouldn’t be any fun if there were no roads to drive them on. Today, November 18, is Civil Engineering Day in Japan, and it honors those who built the highways, bridges, and tunnels that help us get where we’re going. It was 145 years ago today, in 1879, that the roots of the Japan Society of Civil Engineers was founded. Japan has many incredible civil engineering projects, like the undersea tunnel that connects Honshu to Hokkaido, the Umihotaru rest area in the middle of Tokyo Bay (above), or the building in Osaka with a whole ass expressway going through the middle of it. But your answer doesn’t have to be from Japan. Just tell us a structure that kind of makes you go “wow” whenever you see it, a testament to what humanity can achieve when we put our collective minds to it.
What’s your favorite feat of civil engineering?
The most entertaining comment by next week will receive a prize. Scroll down to see the winner of last week’s QotW, “Which marque would you never recommend?“. Continue reading
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Is Japan making fun of us by decorating their USDM-style cars with plastic bags and other garbage?
If you ever been to Japan you’ll notice that their cars, even the regular commuter ones, tend to be much cleaner than their US counterparts. Part of it is the strict roadworthiness inspections they have to undergo, but owners also take more pride in ownership. Ironically, lately some Japanese enthusiasts have purposefully spread a bunch of seemingly random garbage in their cars to make them look more American. Continue reading
Honda celebrates 50th anniversary of Hello Kitty with limited edition Super Cub
The Honda Super Cub and Hello Kitty have a lot in common. Both are Japanese icons, both were among the first in their respective markets to catch fire with non-Japanese audiences, and both have logged sales numbers that would stagger Warren Buffet. Now these two deceptively cute juggernauts have joined forces to celebrate Hello Kitty’s 50th birthday. Continue reading
Mazda exec says Iconic SP ‘not just an empty show car’
While the prospect of a Toyota-Mazda partnership sounds promising, the car they built together had lost some of that Mazda soul. Toyota needs to let Mazda Mazda, especially if cars like the Iconic SP are what they come up with. Mazda execs recently affirmed their intention to build it. Continue reading
2025 CX-50 Hybrid: What happens when Toyota and Mazda join forces
We’ve long wondered what would happen when Mazda and Toyota finally teamed up. Mazda, the enthusiasts’ choice that carries the torch for true drivers outgunned in a cruel market of crossovers and electrification, and Toyota, the juggernaut which for years turned reliable if dull transport into a mountain of cash. When Toyota bought 5 percent of Mazda in 2015, it was interested in shedding its stodgy image with sporty offerings. Could they work together using Mazda’s passion and Toyota’s scale to make something magical? The Mazda CX-50 Hybrid is their first collab and here’s how it went. Continue reading
QotW: Which marque would you never recommend?
Earlier this year we asked which marque you most often recommend. We presume that, as car enthusiasts, friends and family will ask you about what car they should buy. But what about the cars they shouldn’t buy? What are the lemons, money pits, brands that normies think are cool but are actually lame? We want to hear which cars you warn people to stay far away from, and why.
Which marque would you never recommend?
The most entertaining comment by next week will receive a prize. Scroll down to see the winner of last week’s QotW, “Which JNC has the best-looking rear?“. Continue reading
Posted in Question of the Week
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Motorcycle racing pioneer, father of Prius, and more inducted into Japan Automotive Hall of Fame
The Japan Automotive Hall of Fame has selected its 2024 inductees. In addition to four vehicles of historical importance to Japan’s automotive history, the JAHoF has also selected five individuals whose work in the field are considered significant contributions to the industry. In addition, the JAHoF’s panel of journalists, engineers, and researchers have selected new vehicles for their Car of the Year awards. Continue reading
Japan Automotive Hall of Fame inducts Toyota 2000GT, Subaru Legacy and more
The Japan Automotive Hall of Fame has announced its inductees for 2024. Every year the non-profit organization adds four “Historical Heritage Cars” to its list of vehicles that it believes are important milestones in Japan’s automotive industry. The cars are voted on by a panel of judges consist of journalists, engineers, professors, researchers and members of various engineering groups in Japan. Here are their latest picks. Continue reading
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Tagged 2000gt, alto, japan automotive hall of fame, legacy, motorcycles, subaru, suzuki, toyota
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Official Toyota anime probably not hinting at next-gen Celica, MR2 and Supra
In February Toyota debuted a new anime series, Grip, that was all about fun cars like the GR Corolla, 86 and Supra battling against a world of boring, autonomous cars. The second season is out now, and people have been noticing clues pointing to an exciting slate of five future performance cars not-so-subtly hidden in a frame. Is Toyota trying to tell us something with viral marketing, or did the animators just take some creative liberty? Continue reading
Toyota Celica GT-Four reimagined in Castrol-colored, AWD, turbo GR86
After many years of dormancy Toyota’s famed Castrol livery saw revivals this year, but on non-Toyota cars, oddly enough. Well, here’s the colorway once again, this time on a proper Toyota. Not only that, but the GR86 wearing the livery is as close to a modern Celica GT-Four as you can get, complete with turbo engine and all-wheel-drive. Continue reading
Posted in Next Version
Tagged celica, GR86, motorsports, rally, st185, st205, toyota, wrc
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