Tag Archives: t40
Toyota Corona ads like this helped establish the brand in the US
Toyota’s entry into the US market was famously disastrous. The Toyopet Crown was built for crowded Japanese alleys, not wide American highways, and its troubled launch almost sent Toyota back to Japan entirely. What redeemed the company was the introduction … Continue reading
In its 26th year, Toyotafest is still going strong — a brief history of TORC, the Toyota Owners and Restorers Club
We’ve been attending Toyotafest every year since JNC started in 2006, and it’s consistently one of our favorite events. Last year was the 25th Toyotafest, which means the show itself is now old enough to wear historic plates, buy collector … Continue reading
Toyota South Africa celebrates 60th anniversary
Toyota South Africa is celebrating its 60th anniversary today. The subsidiary was established in 1961, just four years after Toyota got a small foothold in California with the S30 Toyopet Crown. It shows just how rapidly — and perhaps optimistically … Continue reading
Japan brought out its best cars for the Tokyo Olympics in 1964
The 1964 Summer Games in Tokyo was a turning point for Japan. They were the first Olympics to be held in Asia, and Japan was ready to rejoin the world as a symbol of modernity. As a show of its … Continue reading
SHOWA SNAP: Kawaramachi-Sanjo, Kyoto, 1972
Kawaramachi-Sanjo, a shopping and nightlife district just northeast of the historic Gion section of Kyoto, was a lively spot after the sun went down. Sharp cars would cruise down Kawaramachi street, past a Fujiya Grill. On this particular 1972 evening, … Continue reading
The new Corona Pandem kit is here
The widebody masters at Rocket Bunny are preparing to launch a new kit for the T40/T50 Toyota Corona. The latest subject for their popular line of Pandem-branded kits may seem like an odd choice, but we think it’s one that … Continue reading
Toyota closes museums, Megaweb, for coronavirus
COVID-19 is no laughing matter, but sometimes the jokes write themselves. Toyota has closed several of its facilities in Japan, including the Toyota Automobile Museum and Megaweb showroom, due to the coronavirus.
EVENTS: 2016 All-Toyotafest, Part 02 — Straight Sixes
As engines go, the Toyota straight-six is one of the best conceived by humankind. Smooth as Suntory whiskey, as long-lived as a mountain, and capable of stupid amounts of horsepower in later iterations, they are a triumph of automotive engineering. It’s no wonder the … Continue reading