Tag Archives: Ryu Asada
Ryu Asada was loved. By his family, by his friends, by his colleagues, and by the 200 people that showed up with a week’s notice to celebrate his life. The venerated Hot Wheels and Matchbox designer was taken from all … Continue reading
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Remember your first car? No, not that one, your first car. It was probably three inches long, made of diecast metal, and ran on childhood dreams. Think of the way it felt in your hand, how fast it rolled, how … Continue reading
Ryu Asada, beloved designer of Hot Wheels and Matchbox cars, has passed away after a hard-fought battle with cancer. He was 42 years old. Ryu was immensely talented and instrumental in bringing a multitude of well-loved cars to the Hot … Continue reading
One of the most anticipated Hot Wheels castings of this year has been the fifth-generation Honda Prelude. We showed you the prototype last October, and Hot Wheels’ design team has revealed the first color, silver. Now, they’ve given us some … Continue reading
At a glance the all-new Honda N-WGN might look like any number of kei vans zipping along the streets of Japan, but the design is actually much more clever. It’s never explicitly mentioned in Honda’s 1800-word press release, but Hondaheads … Continue reading
Hot Wheels designer and Osaka native Ryu Asada is beloved around the world for infusing the popular toy car line with brilliant Honda castings. With his catch phrase “Honda for life!” Ryu has not only been responsible for the majority … Continue reading
The annual Matchbox convention took place last weekend in Albuquerque, New Mexico. This is where the diecast brand has traditionally revealed the new cars to appear in next year’s lineup. As it turns out, in 2019 there will be several … Continue reading
Fifty years ago today, the world was introduced to what just might be the most influential cars ever made. The automotive world was forever changed on May 18, 1968 when Mattel introduced the Hot Wheels brand of toy cars to … Continue reading
“Honda for Life” is the motto of Ryu Asada, star designer at Hot Wheels. Born in Osaka, Japan and a lover of cars since infancy, he’s the man responsible for the Hot Wheels CRX, S2000, EF Civic, 1990 NSX, Integra and … Continue reading
Most of you know the name Ryu Asada from his work at Mattel designing hit diecast cars. The talented and creative veteran of both the Matchbox and Hot Wheels brands as penned some truly memorable castings, including JNC favorites like the Honda CRX, EF Civic, ’90 Acura NSX, and ’72 … Continue reading
At the recent annual Hot Wheels convention in Los Angeles, a new model was quietly revealed for 2016. It’s not quite nostalgic yet, but the Acura Integra was a long time coming.
Each year as part of our Japanese Classic Car Show coverage, we pick our favorites to highlight. We had six members of the JNC team at the show this year, plus one car that we voted on collectively to give the JNC Award. Here’s what we chose.
As long-time readers know, the Japanese domestic market was stocked with stunning machinery that never made it to our shores. The Japanese Classic Car Show is likely the only place in the western hemisphere where you can see so many of … Continue reading
Driving through Japan in a red-on-black DR30 Skyline festooned with emergency lights is akin to prowling rural Georgia in an orange ’69 Dodge Charger. Or Miami in a white Testarossa. Or Los Angeles in a black ’82 Firebird with a … Continue reading