Tag Archives: nsx
Watch some classic Acura sports cars get abused for a mediocre ad
For its last several generation cycles, Acura has been trying to find a brand identity. The cancellation of the Integra/RSX, the long hiatus of the NSX, and the adoption of various corporate grilles haven’t done it any favors. More recently, … Continue reading
PIXELATED: Honda celebrates 30 years of gaming with new ad
Honda has a new commercial celebrating 30 years of video games. Apparently, the company sponsors a team of professional gamers that is competing in the upcoming League of Legends championships, and released the ad to commemorate the occasion. Can you … Continue reading
EVENTS: Radwood NorCal 2019
Just a week after my colleagues were at SpoCom in SoCal, Radwood returned to its ancestral home in NorCal. The traveling show of 80s and 90s nostalgia started in the Bay Area in 2017, and has been expanding rapidly. There … Continue reading
NEWS: Acura brings back yellow “heritage color” to the NSX
Acura is bringing back one of the most memorable colors for the NSX: yellow. According to Honda, Spa Yellow, named after the official racing color of Belgium and Circuit de Spa-Francorchamps, was the fifth most popular color for the first-generation … Continue reading
Honda’s past and future machines transform and race in this cool animated ad
The Honda Formula One channel has made a dynamic ad showcasing the company’s wide range of machines. The video is animated in a nifty, high-contrast style, and depicts F1 cars racing and transforming into vehicles as wide-ranging as the Super … Continue reading
Chicago Auto Show: Acura celebrates 30 years of the NSX
Honda didn’t introduce a new model or updated trim package at the Chicago Auto Show this year. Instead, with champagne-filled flutes passed around to the assembled guests, they celebrated 30 years of the NSX. Honda’s unleashing of its mid-engined wonder … Continue reading
Chicago Auto Show: How Honda broke the rules with the NSX 30 years ago, and how Ford never forgot
Thirty years ago, Honda went to the Chicago Auto Show to introduce a concept it called New Sports eXperimental. As we all know, the Acura NSX would become one of the best cars ever to emerge from Japan, or from … Continue reading
Honda celebrates Golden Anniversary in Australia literally
On February 4, 1969, Honda established an official subsidiary in Australia. Honda Australia was founded for the purposes of selling cars, but naturally Honda’s expansive lineup of thoughtfully engineered motorcycles, power equipment, and generators soon spread across the continent like … Continue reading
NEWS: Honda thinks the sound of revving cars will soothe your baby
Honda has created a plush car that emits the sounds of engines revving in order to soothe crying babies. The Honda Sound Sitter is a stuffed car, but inside is a speaker that plays engine sounds of cars like the … Continue reading
MOTORSPORT: Eight hours of Honda motorsports festivities
Like Nissan, Honda has its own day-long motorsports festival in December. The Honda Thanks Day, held to show appreciation for its fans, was held last weekend. For those that couldn’t attend, Honda has provided eight hours of livestream footage from … Continue reading
KIDNEY, ANYONE? Team Taisan R32 Skyline GT-R, a Drift King’s dream come true
One of the most iconic R32 Nissan Skyline GT-R race cars is going up for auction this Saturday. The Team Taisan GT-R competed in the Japan Touring Car Championships during the era of the R32’s utter dominance of the series, … Continue reading
MARKETWATCH: 2018 Monterey auction round-up
The collector car auctions that occur each year as part of Monterey Car Week are a widely accepted barometer of the state of the marketplace, perhaps even more so than the January auctions of Scottsdale. The clientele in Monterey represents … Continue reading
KIDNEY, ANYONE? Nissan Fairlady 240Z-G
Monterey Car Week takes place next week, and we’re seeing more Japan-market classics trickling their way over to US shores. Perhaps the most desirable among this year’s crop is a genuine 1972 Nissan Fairlady 240ZG, a homologation special with factory … Continue reading
VIDEO: Listen to the revs of this unmolested EG Civic SiR
We periodically like to check in with the Honda Collection Hall to see what the company’s museum is up to. If you’ve visited the facility at Twin Ring Motegi in Tochigi Prefecture, you’ll know that they take great pride in … Continue reading
EVENTS: Petersen Museum Cruise-in, Part 02
The Petersen Museum in Los Angeles puts on many events throughout the year, each with a theme ranging from hot rods to Porsches. Recently, they hosted their annual cruise-in for Japanese cars, inviting Nihon Steel both old and new to … Continue reading