Tag Archives: hilux
Follow vintage Toyotas from factory to family in this 1973 promotional film
In 1973 Toyota released a 20-minute promotional film called “In Small Packages”. It was created to introduce the company and its various models to Americans. Not only is it filled with beautiful footage of Corollas, Celicas, Coronas, and Land Cruisers, … Continue reading
Toyota teams up with streetwear brand Huf for 70s-inspired swag
Toyota is teaming up with streetwear brand Huf on a new line of apparel. Said to be inspired by 70s graphics, the clothes and accessories feature heaps of Toyota trucks and plenty of the red-orange-yellow tricolor. Some of the designs … Continue reading
Rate this Ad: Toyota HiLux family receives an unexpected visitor
In the latest ad for the Toyota HiLux, a family that owns multiple generations of the venerable pickup receives a disturbing visit. It’s time for another Rate This Ad, this time coming to us all the way from Australia. This … Continue reading
In its 26th year, Toyotafest is still going strong — a brief history of TORC, the Toyota Owners and Restorers Club
We’ve been attending Toyotafest every year since JNC started in 2006, and it’s consistently one of our favorite events. Last year was the 25th Toyotafest, which means the show itself is now old enough to wear historic plates, buy collector … Continue reading
Classic Toyota Celica and Truck appear in 2022 Superbowl commercial
Toyota has released their 2022 Superbowl ad, and it features a couple of classics. Toyota has chosen to focus not on the cars, but on two real-life brothers, Brian and Robin McKeever, who are Olympic and Paralympic medalists. Much of … Continue reading
KIDNEY, ANYONE? Feast your eyes on a 94-mile Toyota Truck
We are constantly surprised by the prevalence of not-beat-to-dust Toyota pickups at shows like Toyotafest. Almost all of those, though, are examples that belie their actual mileage thanks to caring owners who have our full admiration. Then there’s this 1993 … Continue reading
Toyota South Africa celebrates 60th anniversary
Toyota South Africa is celebrating its 60th anniversary today. The subsidiary was established in 1961, just four years after Toyota got a small foothold in California with the S30 Toyopet Crown. It shows just how rapidly — and perhaps optimistically … Continue reading
MINICARS: Here’s the cars from the upcoming Hot Wheels Toyota series
We got an extraordinarily positive response about the Hot Wheels FJ60 Toyota Land Cruiser yesterday. As you can see from the packaging, it’s part of an all-Toyota premium series. We promised there would be some new castings in it, and … Continue reading
History’s greatest Toyota trucks converge in new commercial
Toyota ads have been pretty lame for a while now but if they asked us how to make one, their latest new ad is exactly how we’d do it. The Big Three have been leaning into their heritage for decades … Continue reading
VIDEO: Your all-Toyota garage in 1989 needs nothing else
Toyota was on a roll in 1989, with three revised or all-new models that are all highly desirable today. If you bought the entire trio of Cressida, Supra, and Truck you’d have a vehicle for every situation right at your … Continue reading
MINICARS: Stay in this Tomica-themed hotel room in Japan
To coincide with 50th anniversary of Japan’s favorite toy cars, a hotel in Tokyo has created a Tomica-themed room that kids (and presumably adults, too) can stay in. The hotel is the Maihama First Resort overlooking Tokyo Bay and is … Continue reading
Japanese Classic Car Show 2019, Part 09: Trucks, Vans, and Wagons
We have arrived at what could be our favorite part of JCCS, the vans, trucks, SUVs, and wagons. And now, in addition to seeing amazing US-market builds of such cars, their Japan-market counterparts are flooding in. No longer are the … Continue reading
Japan unleashes retro mobile post office based on the Toyota HiLux
On July 19 Japan’s postal service kicked off a national campaign featuring a retro truck that will serve as a mobile mail drop. Based on the sixth-generation Toyota HiLux, the roving post office will travel to tourist destinations and appear … Continue reading
EVENTS: All-Toyotafest, Part 06 — Trucks
Many long-time Toyota enthusiasts may feel that the company has squandered their loyalty by farming out their sports car icon (no matter what the reasons) or dissolving important parts of the Toyota USA Museum. However, there is one thing Toyota … Continue reading
EVENTS: 2018 Japanese Classic Car Show, Part 05 — Trucks
Trucks are the unsung heroes of the JNC world. While many of us would love to have a Skyline or Supra, the truth is that these rigs did just as much to earn credibility and loyal customers for our favorite … Continue reading
MINICARS: Tamiya releases new R/C HiLux based on real Hilux based on old Tamiya R/C Hilux
Remember when Toyota UK created a real Toyota HiLux inspired by the old Tamiya 4×4 Pickup radio control kit? Tamiya was so impressed that they released a new kit based on that truck. And because it is Tamiya, no detail is … Continue reading
EVENTS: Nisei Week Car Show, 2018
The annual Nisei Festival in the Little Tokyo district of Los Angeles is a celebration of Japanese American culture. Nisei means “second generation” in Japanese, but with its 84 years since the inaugural festival, the event has already been passed … Continue reading