Tag Archives: corona

Toyota Corona ads like this helped establish the brand in the US

Toyota’s entry into the US market was famously disastrous. The Toyopet Crown was built for crowded Japanese alleys, not wide American highways, and its troubled launch almost sent Toyota back to Japan entirely. What redeemed the company was the introduction … Continue reading

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Mini Kenmeri Skyline, Corona lowrider, slammed Jimny: the wild Tokyo Auto Salon customs by NATS

One of the most reliably entertaining booths at the Tokyo Auto Salon is that of NATS, the Nihon Automobile Technical School. The college teaches auto repair, but each year students get to indulge several far-out projects that end up on … Continue reading

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Follow vintage Toyotas from factory to family in this 1973 promotional film

In 1973 Toyota released a 20-minute promotional film called “In Small Packages”. It was created to introduce the company and its various models to Americans. Not only is it filled with beautiful footage of Corollas, Celicas, Coronas, and Land Cruisers, … Continue reading

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Cruise through the streets of Tokyo circa 1970

Seeing old cars is one thing, but how about an entire city-full of what are today rare classics? A portable video camera would have been very expensive back in 1970, but luckily someone had the foresight to get one and … Continue reading

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Nissan Skyline tops Japanese survey about dream cars

Monday, September 19, was Respect for the Aged Day in Japan. To mark the occasion Kinto, a car sharing service, held a survey to ask drivers of three generations about their motoring habits, including what their dream cars were when … Continue reading

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A Toyota Corona runs from the law in Assassin

Almost exactly 40 years ago, on September 15, 1982, the movie Assassin was released in Japan. The plot was loosely based on the Setouchi Seajack Incident of 1970, one of the country’s most notorious hostage situations at the time. In … Continue reading

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In its 26th year, Toyotafest is still going strong — a brief history of TORC, the Toyota Owners and Restorers Club

We’ve been attending Toyotafest every year since JNC started in 2006, and it’s consistently one of our favorite events. Last year was the 25th Toyotafest, which means the show itself is now old enough to wear historic plates, buy collector … Continue reading

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Toyota South Africa celebrates 60th anniversary

Toyota South Africa is celebrating its 60th anniversary today. The subsidiary was established in 1961, just four years after Toyota got a small foothold in California with the S30 Toyopet Crown. It shows just how rapidly — and perhaps optimistically … Continue reading

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Japan brought out its best cars for the Tokyo Olympics in 1964

The 1964 Summer Games in Tokyo was a turning point for Japan. They were the first Olympics to be held in Asia, and Japan was ready to rejoin the world as a symbol of modernity. As a show of its … Continue reading

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VIDEO: Behold, a loop of Tokyo’s Shuto Expressway in 1986

While most people are downing large quantities of Netflix right now, here’s something a bit more relevant to our interests: Home videos of driving through Tokyo in the Showa Era. It’s a clockwise loop of Tokyo’s Shuto, and speaking of … Continue reading

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SHOWA SNAP: The old school face of Niigata Station will soon be torn down

The north side of Niigata Station is a Showa Era relic that will soon be no more. It might not look like much, but the nondescript rectangular building screams Showa Era, specifically the time when Japan was emerging from its … Continue reading

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SHOWA SNAP: Kawaramachi-Sanjo, Kyoto, 1972

Kawaramachi-Sanjo, a shopping and nightlife district just northeast of the historic Gion section of Kyoto, was a lively spot after the sun went down. Sharp cars would cruise down Kawaramachi street, past a Fujiya Grill. On this particular 1972 evening, … Continue reading

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The new Corona Pandem kit is here

The widebody masters at Rocket Bunny are preparing to launch a new kit for the T40/T50 Toyota Corona. The latest subject for their popular line of Pandem-branded kits may seem like an odd choice, but we think it’s one that … Continue reading

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ART CORNER: Stuck at home because of the corona virus? Download a papercraft diorama for your Toyota Corona race car

The Japanese website of Brother, the printer company, has an astounding array of things you can do with paper. There are coloring books, greeting cards, forms, business card templates, and a whole lot more. Naturally, there is also an insane … Continue reading

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Toyota closes museums, Megaweb, for coronavirus

COVID-19 is no laughing matter, but sometimes the jokes write themselves. Toyota has closed several of its facilities in Japan, including the Toyota Automobile Museum and Megaweb showroom, due to the coronavirus.

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Kidney, Anyone? A well preserved 1968 Toyota Corona

The RT40 Corona is easily one of the most underrated Toyota classics, which is why it was the subject of one of our illustrious Consider the Following articles. Given how instrumental it was for getting the Toyota name into the … Continue reading

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Tan Toyota Corona Liftbacks are the car of choice for broke lawyers trying to do the right thing

Recently Patrick sent me a link to the trailer for Dark Waters and wrote, “The magic happens at 0:08.” That magic, it turns out, was Mark Ruffalo’s character driving a tan T130 Toyota Corona Liftback. I didn’t really think anything … Continue reading

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RIP Syd Mead, 1933 — 2019

On December 30, 2019, Syd Mead passed away at the age of 86. The legendary concept artist almost single-handedly shaped our visions of tomorrow, having designed the futures seen in films such as Blade Runner, Alien, Tron, and the Star … Continue reading

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See some rare Showa Era trucks at Mega Web right now

If you’ve been to Tokyo you’ve likely visited MegaWeb, Toyota’s showroom in the Odaiba shopping district. The History Garage section has a rotating collection of classics, and typically you’ll be able to see a Toyota Sports 800, Mazda Cosmo Sport, … Continue reading

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Japanese Classic Car Show 2019, Part 09: Trucks, Vans, and Wagons

We have arrived at what could be our favorite part of JCCS, the vans, trucks, SUVs, and wagons. And now, in addition to seeing amazing US-market builds of such cars, their Japan-market counterparts are flooding in. No longer are the … Continue reading

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