QotW: What’s your favorite car commercial?

On this day 70 years ago, the first Japanese commercial jingle was broadcast. The song “I’m an Amateur Cameraman” made its radio debut on September 7, 1951 on Chubu-Nippon Broadcasting (CBC) and New Japan Broadcasting (NJB) as an ad for Sakura Film by Konica Minolta (then called Konishi Roku Photo Industry Co., Ltd.). Curiously, the song never mentioned the company or the product name, but was written by Toriro Miki, a popular composer at the time. That’s why September 7 is known as Commercial Jingle Day in Japan.

There have been a great number of captivating car commercials from both sides of the Pacific. Japan’s often made use of surreal situations, celebs and, of course, unique songs composed just for the ad. The American spots leaned towards humor or cars speeding through the desert. Any format can be memorable, impactful, perhaps even immortalized as a piece of pop culture.

What’s your favorite car commercial?

The best comment by next Monday will receive a prize. Scroll down to see the winner of last week’s QotW, “Why do you love (or hate) the Fast & Furious movies?Continue reading

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VIDEO: The Mazda 323 Protegé LX was good, but not Honda Civic good

Poor Mazda. Even though they typically make great cars that should sell far better than they actually do. This was even true in the late 80s, when the well-reviewed sixth-generation BF 323 was completely overshadowed by, as Motorweek found, by its Japanese competitors. Sure, okay, maybe it was hard to argue against taking the 323 over a Honda Civic, but even the Mitsubishi Mirage got higher marks. So, for the seventh-generation BG 323, Mazda came out with guns blazing. Continue reading

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RS Watanabe’s classic 8-spoke wheels will soon come in 18-inch fitments

RS Watanabe announced today that the iconic 8-spoke wheel is now available in 18-inch diameters. Widths will range from 7.0J to a massive 10.5J, and they’re available only in a in 5-lug pattern. The offsets on some of the deeper fitments have yet to be determined and the company says it is taking requests, so now is your chance to influence what sizes will be available when they come to market. Continue reading

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Take an in-depth tour of the Bride Racing Seat factory

Chances are if you’ve been a fan of Japanese cars, you have admired Bride products for many years. As the preeminent racing seat from Japan, there’s always been a mystique about them, one that’s been fomented in part by their lofty prices. Now, Bride has provided a rare all-access tour of their racing seat factory. After witnessing the process, though, one can’t help but wonder how Bride is able to offer the seats at such a reasonable cost.  Continue reading

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Sonny Chiba gave the Mitsubishi Galant GTO a star turn in Key Hunters

Sonny Chiba, who passed away earlier this month, was synonymous with the Toyota Carina in Japan. For two decades the action star appeared in Carina commercials, and drove Carinas in real life (provided by Toyota, of course). However, there was a brief period in the early 1970s during which Chiba could be found behind the wheel of a Carina competitor, the Mitsubishi Galant GTO. Continue reading

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VIDEO: The 1991 Toyota Land Cruiser was ahead of its time

No one could’ve known when the J80 Land Cruiser was released just how insane the SUV market would become. And we’re not talking about the popularity of Toyota 4Runners and Ford Explorers that helped killed off sports cars like the Mazda RX-7 and Toyota Supra. We’re talking about today, when vintage 4x4s are shooting up in price and everyone and their mother is going off-grid to do the overlanding and vanlife thing. Continue reading

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QotW: Why do you love (or hate) the Fast & Furious movies?

We have to admit, the car in the photo above, which is featured in the latest Custom Car magazine, is kind of cool. Obviously, it’s a homage to the Supra from the original The Fast & the Furious, which leads us to this week’s question.

We’ve been doing the Japanese car thing for a long time, and one thing that has persistently baffled us is the continued popularity of the Fast & Furious franchise. And we’re not talking about the general public who can’t tell a manifold from a hubcap. Over the years we’ve met a lot of car guys, who can do miraculous things like weld together an entire subframe or set the engine timing by ear, guys who should know better, yet still adore these movies. Personally, it’s hard for me to sit through even 10 minutes of these cringe-fests. Is it a matter of so bad it’s good, just taking it as mindless entertainment, or do people really like the car content?

Why do you love (or hate) the Fast & Furious movies?

The best comment by next Monday will receive a prize. Scroll down to see the winner of last week’s QotW, “What would you like to know about the new Z?Continue reading

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Acura files for Integra Type S trademark

Acura has filed for a trademark for the name “Integra Type S”. It’s been just two weeks since they melted the internet by surprise-announcing the return of the Integra nameplate in 2022, and now they’ve taken the additional step of appending the Type S sport performance moniker to it. Continue reading

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Happy National Dog Day from JNC

There once was a time when the nose of a Honda was lower than the eye-line of a medium-large dog. Maybe there’s some weird camera angle thing going on here, but the truth is not too far off. It’s no wonder they were known for excellent visibility (the car, that is). Happy National Dog Day from JNC.

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Mitsubishi revives Dakar Pajero livery for Rebelle Rally

Mitsubishi has never had great marketing in the US. They never really leaned into their illustrious rally heritage to promote vehicles like the Pajero. Now they’re reviving a historically significant Dakar Rally livery to compete in a modern rally. Well, better late than never, we suppose. Continue reading

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Sonny Chiba, actor, action hero, Toyota spokesman, 1939—2021

Legendary Japanese action hero Sonny Chiba died on August 19 of pneumonia resulting from a COVID-19 infection. Known for his on-screen tough-guy persona, he often played martial arts masters, samurai, and yakuza. The actor in such films as The Street Fighter, Hunter in the Dark and, more recently, The Fast & The Furious: Tokyo Drift, had an illustrious career in Japan, where he was also a singer, stuntman trainer, and Toyota spokesman. Continue reading

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The Toyota Celica Supra and Mazda RX-7 make amazing transforming robots

You will soon be able to get highly detailed toys of two iconic Japanese sports coupes that transform into robots. Incredibly faithful to the 1980s Transformers they’re paying homage to, these recreations have super realistic automobile likenesses. However, due to licensing reasons, the Mazda RX-7 and Toyota Celica Supra cannot be called Transformers, even though that’s they’re clearly what they are. Continue reading

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QotW: What would you like to know about the new Z?

Nissan is giving us the opportunity to see the new production Z in person this week. This will be an indoor viewing so we won’t be able to drive the car, but anything else is fair game. Ask a question, and we’ll try to get some answers for you. The earlier you can submit your question in the comments below, the better. We’ll try to answer as many as possible.

What would you like to know about the new Nissan Z?

The best comment by next Monday will receive a prize. Scroll down to see the winner of last week’s QotW, “What are your hopes for the reborn Acura Integra?Continue reading

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A rare 1941 Kurogane Model 1 fire trike is being restored in Russia

A motorcycle museum in Russia is painstakingly restoring a very rare Kurogane Model 1 fire trike. Believed to be the only surviving example, it was uncovered in decrepit state in Malaysia, where it fought fires after being exported from Japan. Continue reading

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Why the 2023 Nissan Z is still a Z34, not a Z35

Before we knew what the newly launched 2023 Nissan Z would be named, we’d been calling it the Z35. That seemed like a natural progression, as Nissan chassis codes have maintained a consistent and logical progression since the big revamp in the early 1980s. However, a Nissan representative has confirmed that the new Z will in fact not have a Z35 chassis code, but continue on as the Z34, the same chassis code as the 370Z. Why? Continue reading

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The 2023 Nissan Z might just be the last pure sports car from Japan

Front engined, rear-wheel-drive. Twin turbos. Manual transmission. It’s everything fans of Japanese sports cars have been demanding for years. The Miata and 86 are too underpowered? The Z has 400 horses. Subaru BRZ needs a turbo? The Z has two of ’em. Supra doesn’t come in a manual? The Z has six speeds. Mazda needs to build an RX-9? The Z, despite all odds, actually exists. You might have just watched the launch of the last pure FR, internal-combustion, stick-shift Japanese sports car in history. Continue reading

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Watch the Nissan Z35’s big reveal live right here

The production seventh-generation Nissan Z debuts tonight. They’re also streaming it on YouTube, and we’ve embedded link below. The big unveiling starts at 8pm Eastern, 5pm Pacific. Continue reading

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Nicholas Cage drives a bugeye Celica in this bizarre Japanese movie

There’s a new trailer out for Prisoners of the Ghostland, a bizarre looking movie that takes place in some kind of Japanese Bartertown. It stars Nicholas Cage and, frankly, looks terrible, but there are at least some notable cars in it. Cage, for example, seems to have a bugeye Toyota Celica as his main ride. Continue reading

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VIDEO: Your all-Toyota garage in 1989 needs nothing else

Toyota was on a roll in 1989, with three revised or all-new models that are all highly desirable today. If you bought the entire trio of Cressida, Supra, and Truck you’d have a vehicle for every situation right at your fingertips and need nothing else in your garage. They’d all be worth a pretty penny today, too. Continue reading

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QotW: What are your hopes for the reborn Acura Integra?

Late last week Acura dropped the news bomb about the rebirth of the Integra. No details about the car were given other than 1.) the name was coming back, and 2.) it would have a debossed logo like the beloved 1994-2001 sport coupe. However, that name carries a lot of weight, and any time such a revered name is invoked expectations will be high. We don’t think Acura is dumb enough to pull a Mitsubishi, but there are still many directions this could go in.

What are your hopes for the reborn Acura Integra?

The most entertaining comment by next Monday will receive a prize. Scroll down to see the winner of last week’s QotW, “What’s your ideal touge weapon?Continue reading

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