On this day 70 years ago, the first Japanese commercial jingle was broadcast. The song “I’m an Amateur Cameraman” made its radio debut on September 7, 1951 on Chubu-Nippon Broadcasting (CBC) and New Japan Broadcasting (NJB) as an ad for Sakura Film by Konica Minolta (then called Konishi Roku Photo Industry Co., Ltd.). Curiously, the song never mentioned the company or the product name, but was written by Toriro Miki, a popular composer at the time. That’s why September 7 is known as Commercial Jingle Day in Japan.
There have been a great number of captivating car commercials from both sides of the Pacific. Japan’s often made use of surreal situations, celebs and, of course, unique songs composed just for the ad. The American spots leaned towards humor or cars speeding through the desert. Any format can be memorable, impactful, perhaps even immortalized as a piece of pop culture.
What’s your favorite car commercial?
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