Badge engineering. It’s one of the dirty little schemes of the auto industry that continuously surprises us, not by the Mitsubishi parts when you thought you were buying a Dodge, but because it continues to fool the average consumer.
What’s the worst example of badge engineering?
One of 2014’s greatest tragedies will surely be the fact that the Toyota Cavalier is less than 25 years old and thus ineligible. We also considered the Dodge Challenger-badged Mitsu and Chevy Nova-badged Corolla, but we think the 1988-91 Nissan Ute takes the cake here. It was actually a XF Ford Falcon, a real 1970s old school sedan. Up front sat a 4.0L, 110hp straight six with a 4,500 rpm redline while a live axle and leaf springs supported the rear bed. It was a total sales flop, since no self respecting redneck is gonna drive a Japanese truck. Smart people realised that the three year Nissan warranty was better than the one year Ford warranty. Wiser bogans were buying Nissan Utes, then going to Ford to buy a $25 blue oval badge to stick on the grille. Imagine if, in the 1980s, Nissan USA slapped Nissan badges on a Ford F-150 and tried to sell it to rednecks.
What say you, dear reader? As always, the most entertaining comment by next Monday will receive a toy. Click through to see the winner of the last QotW, “What’s the greatest JNC rivalry?” Continue reading
