Happy 4th of July from JNC

The original Toyota 4Runner was known as the HiLux Surf in Japan and became quite popular during the 1980s boom in recreational vehicles. In its marketing materials the HiLux Surf was promoted as an “American Offroad Machine” and actually launched in the US in 1983, a year before its 1984 debut in Japan. That probably helped conjure an exotic image of the truck in the motherland. Today, the US has tons of Toyota trucks that are uniquely American and not available in Japan — Tacoma, T100, Tundra, Sequoia, and more. Happy Independence Day from JNC!

This post is filed under: Holidays.

4 Responses to Happy 4th of July from JNC

  1. Jonathan P. says:

    To my fellow Americans on here, Happy Independence Day!

  2. Mark F Newton-John says:

    There has to people that import US Toyota models. As we here think of JDM as quasi-exotic, the reverse is probably true, like big bumper TE20 Corollas. Is there a scene for USDM cars?

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