Tag Archives: nsx

SEMA 2019, Part 04: More Nihon Steel

It’s really hard to capture everything at a show as big as SEMA, but here are a few more slabs of Nihon Steel we found lurking around. There was everything from slammed sleds to off-road heroes, sometimes both in the … Continue reading

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Tokyo Motor Show: A history of Honda in rap

For the Tokyo Motor Show, Honda released a rap video titled “The Power of Dreams.” We don’t know why, except that it was a collab between Honda and the Japanese rap group Scha Dara Parr, in which they shout out … Continue reading

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Watch some classic Acura sports cars get abused for a mediocre ad

For its last several generation cycles, Acura has been trying to find a brand identity. The cancellation of the Integra/RSX, the long hiatus of the NSX, and the adoption of various corporate grilles haven’t done it any favors. More recently, … Continue reading

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PIXELATED: Honda celebrates 30 years of gaming with new ad

Honda has a new commercial celebrating 30 years of video games. Apparently, the company sponsors a team of professional gamers that is competing in the upcoming League of Legends championships, and released the ad to commemorate the occasion. Can you … Continue reading

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EVENTS: Japanese Automotive Invitational 2019

Now in its second year, the Japanese Automotive Invitational seeks to introduce the idea of collectible Nihon steel to a crowd that considers a 1954 Ferrari 375 MM not classic enough. Located at the Infiniti booth that sits just outside … Continue reading

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EVENTS: Radwood NorCal 2019

Just a week after my colleagues were at SpoCom in SoCal, Radwood returned to its ancestral home in NorCal. The traveling show of 80s and 90s nostalgia started in the Bay Area in 2017, and has been expanding rapidly. There … Continue reading

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NEWS: Acura brings back yellow “heritage color” to the NSX

Acura is bringing back one of the most memorable colors for the NSX: yellow. According to Honda, Spa Yellow, named after the official racing color of Belgium and Circuit de Spa-Francorchamps, was the fifth-most popular color for the first-generation NSX. … Continue reading

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Honda’s past and future machines transform and race in this cool animated ad

The Honda Formula One channel has made a dynamic ad showcasing the company’s wide range of machines. The video is animated in a nifty, high-contrast style, and depicts F1 cars racing and transforming into vehicles as wide-ranging as the Super … Continue reading

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Chicago Auto Show: Acura celebrates 30 years of the NSX

Honda didn’t introduce a new model or updated trim package at the Chicago Auto Show this year. Instead, with champagne-filled flutes passed around to the assembled guests, they celebrated 30 years of the NSX. Honda’s unleashing of its mid-engined wonder … Continue reading

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Chicago Auto Show: How Honda broke the rules with the NSX 30 years ago, and how Ford never forgot

Thirty years ago, Honda went to the Chicago Auto Show to introduce a concept it called New Sports eXperimental. As we all know, the Acura NSX would become one of the best cars ever to emerge from Japan, or from … Continue reading

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Honda celebrates Golden Anniversary in Australia literally

On February 4, 1969, Honda established an official subsidiary in Australia. Honda Australia was founded for the purposes of selling cars, but naturally Honda’s expansive lineup of thoughtfully engineered motorcycles, power equipment, and generators soon spread across the continent like … Continue reading

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NEWS: Honda thinks the sound of revving cars will soothe your baby

Honda has created a plush car that emits the sounds of engines revving in order to soothe crying babies. The Honda Sound Sitter is a stuffed car, but inside is a speaker that plays engine sounds of cars like the … Continue reading

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MOTORSPORT: Eight hours of Honda motorsports festivities

Like Nissan, Honda has its own day-long motorsports festival in December. The Honda Thanks Day, held to show appreciation for its fans, was held last weekend. For those that couldn’t attend, Honda has provided eight hours of livestream footage from … Continue reading

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How five Japanese carmakers chose to represent 1989

Finally for some non-Ghosn news. The Meiji Jingu Classic Car Festival was held in Tokyo over the weekend. This year’s theme was “Japanese Vintage Year 1989,” and though the event was hosted by Toyota, it invited other Japanese automakers to … Continue reading

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KIDNEY, ANYONE? Team Taisan R32 Skyline GT-R, a Drift King’s dream come true

One of the most iconic R32 Nissan Skyline GT-R race cars is going up for auction this Saturday. The Team Taisan GT-R competed in the Japan Touring Car Championships during the era of the R32’s utter dominance of the series, … Continue reading

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SEMA 2018: A mega-gallery of SEMA J-tin

It can be hard separating the wheat from the chaff at SEMA. There is so much going on that the pressure to build ever-wilder cars in order to stand out can result in some technically impressive but aesthetically questionable choices. … Continue reading

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MARKETWATCH: 2018 Monterey auction round-up

The collector car auctions that occur each year as part of Monterey Car Week are a widely accepted barometer of the state of the marketplace, perhaps even more so than the January auctions of Scottsdale. The clientele in Monterey represents … Continue reading

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EVENTS: 2018 Japanese Automotive Invitational

It has been a banner year for Nihon steel at Monterey Car Week. The annual series of ultra-prestigious automotive events have traditionally excluded Japanese cars, but 2018 saw, for example, Nissan become the first carmaker from Japan to be honored … Continue reading

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KIDNEY, ANYONE? Nissan Fairlady 240Z-G

Monterey Car Week takes place next week, and we’re seeing more Japan-market classics trickling their way over to US shores. Perhaps the most desirable among this year’s crop is a genuine 1972 Nissan Fairlady 240ZG, a homologation special with factory … Continue reading

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VIDEO: Listen to the revs of this unmolested EG Civic SiR

We periodically like to check in with the Honda Collection Hall to see what the company’s museum is up to. If you’ve visited the facility at Twin Ring Motegi in Tochigi Prefecture, you’ll know that they take great pride in … Continue reading

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