The reborn Acura RSX gave Honda heads a collective “ick” when it was announced last week. Automakers must perform a difficult balancing act when they resuscitate a cherished model name. One wrong move and legions of loyal fans who loved the original will feel betrayed. On the other hand, it’s difficult to launch a new car these days when attention spans are are shorter than a nose hair, but a library of proven names is just sitting there ripe for the picking. For every hit like the Honda S2000 there’s many more Mitsubishi Eclipse Crosses littering the shoulders of the model name highway, but that doesn’t seem to stop automakers from giving in to this unbearable temptation.
Which beloved nameplate will be revived next?
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