Vintage Toyota Land Cruisers are in advertisements everywhere

There’s an adage that says once is a fluke, twice is a coincidence, three times is a trend. If that’s the case, then old Toyota Land Cruisers are about to become fashion icons. Just in the last month alone, we’ve seen a trio of advertisements featuring vintage FJs.

In the case of the ad above, there are no less than two FJ40s trekking through the jungle, surrounded by models, which is a pretty good situation to be in actually. This life-sized mural festoons Montgomery Mall in Bethesda, Maryland, heralding the future home of an American Eagle Outfitters franchise. Fluke.

Four weeks later, we spotted the unmistakable grille-ensconced headlights and white cap of an FJ40 peeking out from behind a psychotically happy ginger. The poster adorned the clothing section of a SoCal Target. Coincidence?

Then today this commercial for was blared at us, in which more Beautiful People™ embark on a road trip in a tan FJ60. Ding ding ding, we have a trend! Have you seen any Cruisers (or nostalgics of any marque) lurking in ads recently?

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10 Responses to Vintage Toyota Land Cruisers are in advertisements everywhere

  1. cesariojpn says:

    Great, first that annoying little shitstain from the Sienna commercials, now Hipsters molesting old Landcruisers. Kill me now.

  2. PowerTryp says:

    That’s not going to jack the price of them up at all…

  3. Tyler says:

    I about fell over when I saw the Target one a couple weeks ago. But I also agree with the above comments.

  4. Eljay says:

    Regarding the “psychotically happy ginger” sitting on the red Fj’s bonnet:there’s a joke there about the girl’s delight and engine vibrations,but I won’t go there…

  5. Kevin Lee says:

    waffle ad in malaysia, featuring datsun fairlady 1500 roadster. owner of the car is a friend and famed for carrying fernando alonso of f1 fame on his car

  6. John says:

    I swear I’ve seen a vintage Land Cruiser in at least 10 different advertisements in the last year alone… 🙂

  7. mister k says:


  8. Matt says:

    Is she happy or is it shock because she has one of the spare wheel supports nestled up her a…?

  9. Mike West says:

    Couldn’t help but notice when Toyota was reeling from the sudden accelleration debacle that their commercials all featured at least one FJ40 when they were talking dependability.

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