Honda is apparently on a quest to make grown car-loving men and women weep like little babies. In its latest ad, titled “You Are the One,” a girl is cruelly separated from a beloved family member, an EF Honda Civic. Get an onion ready though, so you can explain why you’re tearing up while watching a car commercial.
Sure, to the layperson it’s an advert about a family that outgrows their reliable old Civic and trades it in for a CR-V. To the JNC reader, it’s a harrowing tale of a girl whose heartless parents sell her best friend despite years of loyal companionship, probably to someone who’s going to stance it and engulf it in vape smoke. Seriously, if you had a family member who casually tossed aside a mint EF Civic like a worn dishrag, you’d hate them forever. She even fed it ice cream, for goodness’ sake!
Helpfully, Honda has also included a making-of video, so if you need to recover emotionally you can watch it and remind yourself that it was all just pretend.