Recently, Toyota subsidiaries on both sides of the pond put out a call to enthusiasts and owners, assembled them at a race track, and filmed the experience. In the US, it was to promote the new Supra at Auto Club Speedway in California. In the UK, it was an autocross session at Silverstone Circuit in Northhamptionshire. Both videos were released at the same time, but Toyota is so big that it’s unlikely this was a coordinated effort. Who did it better?
Despite holding a smaller market share in a smaller country, Toyota UK was able to wrangle some truly impressive cars. The diverse showing included a first-gen Celica, Celica GT-Four, AE86, TE27, MR2, Soarer, Supras of all generations, and a newly restored kujira Crown Wagon. As we’ve seen, owners in the UK can be fanatical and are capable of tremendous restorations of even the most obscure cars.
In the Toyota USA version, the focus was all on the Supra, understandably, specifically the iconic A80 generation. Although, some familiar faces can be seen in a daruma Celica and Corona Hardtop also in the background. The speedway setting was perhaps appropriate, since the most prominent racing series that the Supra will take place in stateside is in NASCAR.
California has a reputation for being the epicenter of car culture, and it’s easy to get spoiled. We take for granted our year-round good weather and dry, car-preserving climate. In this case, though, we have to give the win to the UK. It not only had the better turnout of cars, but also the far superior video production. Sorry, California, maybe next time.