Toyota has launched a new ad campaign called “Next One” in Japan, aimed at getting millennials interested in cars and driving. The latest have been a three-part series that tells a tale as old as time itself. Boy likes girl. Girl likes other boy. Boy’s slightly cooler but still nerdy friend helps him forget that trick by introducing him to the engineering excellence that is the AE86 Corolla.
What’s amazing about these films is that they have been replicated, shot for shot, in three different countries — Australia, South Africa, and Japan. It’s like a real-life Initial D without all the touge battles.
Previous Next One commercials have been as disparate as crossing the Australian Outback in Land Cruisers to CEO Akio Toyoda slinging a 86 through rally stages. Sadly, the three latest will do nothing to combat the stereotype that all AE86 drivers are girlfriend-less nerds (Full disclosure: I own an AE86).
Hat tip to Ken L.