An Indonesian rapper going by the name of Rich Chigga went viral when he uploaded his song “Dat $tick” to YouTube in March. Rockin’ a preppy pink polo, an 80s Reebok fanny pack and plenty of guns, it seemed like satire. Or was it? The 16-year-old spat dopely enough to catch the ears and respect of established artists like Cam’ron and Desiigner. Ghostface Killah liked it so much that he said, “I’ll get on that track.” Well, now he — along with some Skylines and dekotora — has indeed gotten on that track in the “Dat $tick Remix.” WARNING: the video is straight up NSFW.
With famous artists and a bigger production budget, the remix was filmed in Japan. Surrounded by a a phalanx of dekotora, the centerpiece of the video is a white Kenmeri on Yayois, which we saw at the Sagamiko Forest Skyline and Kyusha Meeting. A few other zokusha in the background, like the black and gold longnose Yonmeri are present too.
Like Seinfeld putting Margaret Cho in the Cosmo Sport, Rich Chigga is dropped into the car culture of Japan. We ain’t mad, though, especially if it gives a boost to some of Japan’s lesser known automotive subcultures. We prefer kyusha to donks and Yayois over dubs anyway.
Also, in Asian countries the zokusha tuning style has been popular for a while now, so it may also be a play for that audience. With Rich Chigga and the Red Bull video, it seems as if it’s about to go mainstream.