With Toyota execs confirming the return of the Celica, the company needs a new ad campaign. Here’s one we think will really resonate with the public and get them buzzing about a car that hasn’t been in production since 2006. After all, what could speak to customers more than wild colors, aimless desert frolicking, and clothes straight out of Bill & Ted’s Bogus Journey?
This completely new, never-before-seen style of advertising will surely pique the interest of car enthusiasts, whom for far too long have decried the lack of floppy suits. We think a sports coupe with a rumored 400 horsepower gasoline engine will definitely help customers “live vivid” and “delete ordinary”.
We also conducted countless focus group tests and figured out that the one thing people really associate with traditional cars is: wheels. So they’re out! No wheels, just solid state repulsorlift technology. But be sure to include an absurdly large touchscreen so “users” can fiddle with menus while flying down the freeway at 80 mph.
Last but not least, a message to Akio Toyoda. Mr Chairman, we at JNC will offer this thrilling rebrand of your rally legend completely free of charge. We only ask that you offer lavender as an official paint color. You’re welcome.
I know its not real, but let the Celica be dont take it the Jaguar route. Toyota is still relevant and people will buy a Toyota and it doesnt need the attention like Jaguar.
That Jaguar commercial has become a meme of how to destroy your customer base, and to make irrelevant the history of the company that won Le Mans many times and produced some of the most iconic vehicles ever.
Trying to sell cars to non car people is what the Prius is for. The Celica is for us.
When was the last time you felt compelled to reference Jaguar for any reason? They went for the old “any attention is good attention” and absolutely nailed it.
For all intents and purposes there hasn’t been a Jaguar customer base for decades. This nonsense ad campaign will not negatively affect that.
In 2024 the world revolves around impressions and interaction. Now if only there was a legitimate way to monetize that for the long term. It’s the steal underpants, ?, profit scenario in real life.
Like BlitzPig wrote, The Celica is for us, while Jaguar was not really thought as a race-bred carmaker anymore, just cars bought by people who wanted somethine more exclusive than your usual german luxury car, and without the pizzazz of an italian car. I think they needed a reboot, but not that reboot… And let’s hope their EVs are not made from Lucas Electrics parts.
Something always bothered me about the 4th generation of Celica, and I do not mean to diss it, but would have it been better without pop-up headlights? It looks like the designers planned for a light bar in front, but they must have heard of the US headlight height requirement and decided to tack on some pop-up and call it a day.
It would be great to find some of the concept cars leading to this car, and maybe some drawings too, just to know if it always was to be like that, or if the dark bar was to house some GM-ish recessed headlights, or simple flush-mounted headlights à-la Mercury, but tinted? Could it have been a wink to the Countach, having pop-ups over flashers that looked like what could have been headlights?
They did make a T160 Celica with regular lights, it’s called the Corona Coupe 🙂
Regarding the non-popup 4th gen…that would be the st162 Corona.
https://www.youtube.com/watch?app=desktop&v=ZteiTWk4dCI&ab_channel=WasabiCars
https://carfromjapan.com/cheap-used-toyota-corona-1988-for-sale-60bab39b10c3061bff3d2553
Personally, I love the popups, but the Corona doesn’t look too bad. I guess a LEVIN to the Celica’s TRUENO?
Say what you want but lavender on a celica looks sweeter than honey.
I luv dis!!
How many doors?
Don’t do a Mustang Mach-E. That’s an insult on wheels. Sometimes building cars from committees & focus groups don’t work.
Couldn’t agree more. the most iconic and lusted after cars ever were not the product of focus groups.
There’s a Jaguar-Toyota dance where at a certain age their depreciation curves cross.