THE SPOT: Acura 30 Years Strong

Acura NSX 30 Years Young

Thirty years ago, Atari was a relevant name in video games. No one had yet heard the beauty that is the song “Another Day In Paradise” by Phil Collins. And Acura was just bringing their first cars to America. Honda’s luxury marque is celebrating their 30th Anniversary this year, and have created a new commercial entitled “30 Years Strong.” 


The premise of the video is a recap Acura — or more precisely, Honda — has a history of defying convention. There’s a 1959 RC142 race bike, Peter Cunninghams’ RealTime Racing Integra, and Soichiro Honda with a jetpack. It’s a welcome departure from Honda’s last decade of trying to distance themselves from their motorsports heritage.

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10 Responses to THE SPOT: Acura 30 Years Strong

  1. Nigel says:

    Welcome back ! (Honda/Acura).

  2. You had me at “Where Were You” by the Mekons, Honda.

  3. Tim Mings says:

    1959 RC142……Not “1969”. You guys can do better. I’ve seen it!

  4. Jim Simspson says:

    Great little video… watched it several times…

  5. SHC says:

    Congratulations and best wishes to Honda/Acura for their thirty year association.

  6. XRaider927 says:

    Oh great another article that mentions Phil Collins(Another Day In Paradise is my favorite so far)………although Congratulations to Acura

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