Tag Archives: Dakar Rally

Mitsubishi revives Dakar Pajero livery for Rebelle Rally

Mitsubishi has never had great marketing in the US. They never really leaned into their illustrious rally heritage to promote vehicles like the Pajero. Now they’re reviving a historically significant Dakar Rally livery to compete in a modern rally. Well, … Continue reading

Posted in motorsport | Tagged , , , , | Leave a comment

Mitsubishi’s Dakar-conquering Pajero and the mods it took to win

Like most carmaker headquarters buildings in Japan, Mitsubishi Motors’ in Tokyo has a small display area, gift shop, and coffee stand in the lobby. Typically, they display whatever new cars the company has on offer (or nothing at all if … Continue reading

Posted in Galleries | Tagged , , , | 3 Comments

Hino’s radio program for long-haul truckers ends after 52 years

For over half a century, a Hino-sponosored a radio program has kept long-haul truckers company in Japan as they drove through the night. Imitators came and went, but Hino Midnight Graffiti Hashire! Kayōkyoku wasn’t just the longest-running radio program for … Continue reading

Posted in Nihon Life | Tagged , , , | 4 Comments

BIKES: After 43 years, it’s the end of the road for the Yamaha SR400

After over four decades of production, the Yamaha SR series is coming to an end. These days, Japanese motorcycle manufacturers are rapidly churning out throwback bikes that hearken back to their heydays, but the Yamaha SR400 and SR500 actually existed … Continue reading

Posted in Motorcycles | Tagged , , , | 4 Comments

Here’s what Mitsubishi is forsaking by killing the Pajero

So Mitsubishi is killing off what is arguably its most iconic model. No, not the Lancer Evo, a specialty sports sedan made for select first world markets. We’re talking about the Pajero, a rugged off-roader sold in 170 countries, that … Continue reading

Posted in motorsport | Tagged , , | 18 Comments

Toyota brought out stock and rally Celica GT-Fours to the GR Yaris debut

The Toyota GR Yaris seems like it will be an insanely awesome hot hatch, even if its connection to the Celica GT-Four is dubious. We said it smelled like a retcon, but we have to admit, when Toyota put all … Continue reading

Posted in Tokyo Auto Salon | Tagged , , , , , , , , , , , , , , , , , | 8 Comments

MOTORSPORT: Record-holding Dakar racer Yoshimasa Sugawara retires at age 77

After a record 36 back-to-back runs in the Dakar Rally, Yoshimasa Sugawara has decided to hang up his racing hat for good. The Hokkaido native holds dual Guinness records for most consecutive starts, having participated in his first Dakar Rally … Continue reading

Posted in motorsport | Tagged , , | 2 Comments

NEWS: It’s the end of the road for the Mitsubishi Pajero

It’s always sad when a storied and accomplished lineage comes to an end with no successor in sight. Today, that fate belongs to the Mitsubishi Pajero. On Wednesday Mitsubishi Motors announced that the illustrious off-roader will cease sales in Japan … Continue reading

Posted in News | Tagged , , | 34 Comments

MOTORSPORT: Kaori Okamoto — actor, businesswoman, race car driver

To say that Kaori Okamoto was multi-talented would be an understatement. Known today primarily as an actor, Okamoto in her long career has also been an author, entrepreneur, and yes, a race car driver. Okamoto wasn’t just your typical celebrity … Continue reading

Posted in motorsport | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

Tokyo Motor Show: The State of Cars in Japan

By now you have seen plenty of car magazine and social media channels declare the 2017 Tokyo Motor Show as being a disappointment. Leading up to the show, there were whispers of some tasty production cars being revealed: a Fairlady Z … Continue reading

Posted in Tokyo Motor Show | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 9 Comments