Tag Archives: akio toyoda
‘Toyota’s Child’ is a novel in which Akio Toyoda time travels to meet his grandfather
A new book about Akio Toyoda has been published in Japan, but it’s not your typical biography. Eri Yoshikawa’s Toyota no Ko, which translates to “Toyota’s Child”, is a science fiction novel in which the current Toyota chairman travels back … Continue reading
Akio Toyoda is so badass he flipped a GR Yaris rally car
When Chairman Akio Toyoda spoke recently at the opening of Toyota’s new R&D center, he did it standing before a wrecked GR Yaris rally car. It was one he overturned himself while hot-shoeing it at the newly built Shimoyama Technical … Continue reading
Why Toyota had a used Suzuki Jimny at its Tokyo Auto Salon booth
The main stage at Toyota’s 2024 Tokyo Auto Salon booth is a strange place to find a Suzuki. Or a Yamaha. But this year Toyota surprised attendees with a showcase of seemingly unrelated cars. In lieu of a formal press … Continue reading
Toyota continues teasing Celica revival from official channels
Toyota just can’t help itself from dropping not-so-subtle Celica hints all over the place. Last week it once again teased a revival of its beloved sports coupe from one of its official channels. When was the last time a car … Continue reading
Toyota Celica revival is the “life’s dream” of new president Koji Sato
By this time tomorrow Akio Toyoda’s reign as President of Toyota Motor Corp will be over. He’s stepping aside and his protégé Koji Sato is taking over. Toyoda will be missed. When he took the helm the sportiest thing in … Continue reading
Shoichiro Toyoda, the Toyota president who built a global powerhouse, 1925 – 2023
Shoichiro Toyoda, the influential president of Toyota who captained the company during its growth into a worldwide phenomenon, passed away on February 14. The official cause, according to a Toyota press release, was heart failure. “Dr. Toyoda,” as he was … Continue reading
Akio Toyoda steps down as president and CEO: His legacy at Toyota and his successor
It is often said that Akio Toyoda likes surprises. The Toyota president and CEO is fond of racing, and is one of the few corporate leaders who will eagerly don a helmet and climb behind the wheel of his company’s … Continue reading
Toyota AE86 Hydrogen and EV conversions will let enthusiasts enjoy older cars for decades to come, says CEO
The rumors we reported on were true. At the 2023 Tokyo Auto Salon Toyota did indeed unveil two AE86s converted to run on alternative energy. A flip-up headlight Sprinter Trueno was converted to hydrogen power, and a fixed-headlight Corolla Levin … Continue reading
QotW: What would you do if you were Akio Toyoda?
Today is Toyota CEO Akio Toyoda’s 65th birthday. So, first of all, happy birthday, Toyoda-san! It’s a notable age, because in the US it was once the traditional age at which one receives a gold watch and rides off into … Continue reading
Akio Toyoda celebrates Lexus’ 30th anniversary with a champagne glass throwback to the original LS
How does one celebrate a milestone anniversary? If you’re Lexus, it’s with champagne… glasses in the form of a tower on the hood of an LS. One of the most famous car commercials of the 1990s was Balance, the spot … Continue reading
Stand out from the other CEOs with a TOM’s Racing Toyota Century
You’re wealthy enough to own a Toyota Century, but you don’t want it to look like every other bank CEO’s executive coach. What to do? Well, prior to the 2020 Tokyo Auto Salon, the only option was to a.) be … Continue reading
Tokyo Auto Salon: Here’s the Toyota Century GRMN in black
Here’s another quick snap from the Gazoo Racing booth at the Tokyo Auto Salon last weekend. Looks like CEO Akio Toyoda has commissioned another Century GRMN, this time in its most proper color, black.
Akio Toyoda’s Century GRMN has a touching easter egg
Akio Toyoda is a fashionable guy, and as such he knows how to arrive in style. At the recent Toyota Gazoo Racing Festival at Fuji Speedway, the Toyota CEO arrived in his custom Toyota Century GRMN, a version of Toyota’s … Continue reading
NEWS: Akio Toyoda checks out a classic Crown in Finland
Akio Toyoda was recently overseeing his business empire in Finland, when he came upon a vintage Toyota Crown. According to Toyota, the CEO was astounded to come upon the S40 sedan in a rural Finnish village, still looking as if … Continue reading
VIDEO: Akio Toyoda travels through time to talk to his grandfather Kiichiro
Apparently, in addition to making cars, Toyota has taken its substantial profits to invent and build a time machine so that its current president, Akio Toyoda, could go back to the 1950s an interview his grandfather, Toyota Motor Corporation. founder … Continue reading
Why Toyota is building an insane 986-horsepower supercar
Toyota’s had a big week. They finally achieved their decades-long push to win Le Mans, overcoming a series of agonizing near-misses. It also announced the production of an insane 986-horsepower road car based on a 2021 Le Mans race car. While the given … Continue reading
NEWS: Toyota launches new GR performance line
Toyota has launched a new performance line in Japan. Called GR, it offers performance parts and complete cars, with six models offered at launch. Four more will follow and hit the roads of Japan by spring 2018. Toyota hopes to “gradually” bring the … Continue reading