We’ve been saying for years that the majority of enthusiasm for Toyota is in off-roading, so it’s no surprise that the 27th annual Toyotafest has an overlanding theme. However, cars of all shapes and sizes are still welcome, so bring out your Corollas, Coronas, Celicas, Crowns, Centurys, and even non C-named models. Maybe a Soarer or Supra. Lexus, Scion, and Toyopet badged cars are welcome as well. Maybe even try to sneak in a Daihatsu or Hino as well!
Registration closes this Thursday, April 20. All entrants will receive a commemorative dash plaque, shirt, kechain, and cool retro license plate frame. The 27th Annual Toyotafest will be held on Saturday, May 20, 2023 at the Marina Green in Long Beach, California, right where the start/finish line for the Long Beach Grand Prix was this past weekend. You can sign up here.
For a while, it was that Toyota models started with a C or was a derivative of crown. Then the S cars came out, Starlet, Supra. Now it’s whatever, and I especially dislike the Euro- and Honda-vague designations like the C-HR, bZ3 whatever…