A new Nissan commercial takes viewers on a ride through the decades. Titled “60 Years in 30 Seconds”, it features spokeswoman Brie Larson time-jumping from the 1959 to present day in various Nissans. If you think that sounds familiar, it’s a premise Nissan has used before. However, instead of sports cars, this time it’s off-road vehicles.
The ad starts with Larson driving a new Pathfinder up a mountain road. Typical car commercial stuff, so far. Suddenly, she warps to 1959 behind the wheel of a Datsun 320 pickup complete with Betty Draper coif and garb. Next, she’s navigating from the seat of a Datsun 240Z at the Safari Rally, a race which the Z won in 1971. Then it’s the 1980s and she’s in a D21 Nissan Hardbody running the Baja 500.
That’s followed by some sand-flinging in the Empty Quarter in an Armada (appropriate, since the Patrol has such a following in the Middle East). Finally a new Frontier crests Hell’s Revenge in Moab. It all comes full circle at the end as she’s back in the Pathfinder.
Admittedly we’re suckers for any ads that feature classics. However, it would have been cool to see a longer version with some actual Patrols climbing sand dunes in the Paris-Dakar, or even the original Fuji-go and Sakura-go on the Mobilgas Rally. While opportunities may have been missed, we understand that it’s an American-market spot, so it makes some sense they didn’t want to include models that weren’t sold here. But enough nitpicking from us. What did you think of the ad?