Today, August 28, is the 70th anniversary of Japan’s first television broadcast and, thus, it is also the 70th anniversary of Japan’s first television commercial. TV signals began beaming at 11:20 am; the first commercial aired 40 minutes later. It was supposed to be a Seiko spot announcing the first noon on TV, but a mistake in the studio caused the film to be reversed and the sound muddled. The ad was halted after three seconds. Another version announcing 7:00 pm aired that evening as the second commercial. Since then, Japanese TV spots have evolved to an art form all its own.
What’s your favorite Japanese car commercial?
The most entertaining comment by next Monday will receive a prize. Scroll down to see the winner of last week’s QotW, “What’s the worst trend in car culture these days?”.
Few QotWs in recent memory have elicited the passion last week’s did. It’s understandable, though. There are a ton of terrible, cringe-inducing trends out there. Some start a the OEM level, like the overweight cars in Bryan Kitsune‘s tirade or Alan‘s German Supras. Others were driven crazy by entire genres of cars, like MWC‘s pick of rat rods, Ian G.‘s stanced cars, or JJ‘s brodozers that never go off-road.
Many singled out a specific aftermarket item, like Nathan Smith‘s pick of poorly done fender flares, RX626‘s carbon fiber splitters, Land Ark‘s black wheels, BlitzPig‘s safari roof rack, or steve n‘s overly tinted windows and lights.
One part elicited rants from a number of commenters. Ollie Tabooger called for the return of gatekeeping to rail against “builds” with not much more than a crackle tuned exhaust. Porter singled out giant exhaust tips on trucks. Nigel opposed automatic cars with manual sounds constantly pretending to be at the ‘Ring. And Evil Twin‘s diatribe against bad sounding exhausts is worth a read.
Lastly, there were rants against not so much the poor, innocent cars themselves, but what owners do with/to them. Michael K. rightfully fulminated against takeovers, Harley Cluxton III called out two-stepping contests among other things covered above. Jonathan P. was understandably annoyed by YouTube builds that make it look all too easy. And streetspirit denounced doing things to cars for the clout (Amen!).
The winner this week, however, pointed out a trend that we’ve seen many times but never noticed. ra21benj‘s invective against overly perfect shop cars. They are dream cars for many, including us, but not realistic for the average owner:
Shop car builds, where the car has perfect paint/body, that latest Rays wheels, the latest body kit, the most expensive 3-way suspension, and latest fad hot-rod engine swap that turns car into a drag car. This shop car just ends up being featured in a car show and shown all over Youtube, then disappears to make way for next year’s shop build. This car is so far removed from what everyday people are able to build, it might as well be a Ferrari. These cars are a “business” expenses and end up looking like every other shop build, except with the latest version of the TE37 wheel or whatever “partner” sponsor part. I prefer seeing private built tuner cars with no hot-rod engine swap and whatever wheels/parts their owner wants to install that’s actually different, unique, and original.
Omedetou, your comment has earned you a set of decals from the JNC Shop!