Last week we learned that Toyota has filed for a trademark for the Celica name. As readers have pointed out, the most likely reason is that they just want to hang onto the name to prevent others from using it. Sorry for the second Toyota QotW in a row, but what if you called the shots at ToMoCo? Would you build an all-new sports coupe? Use the name on an existing car? Turn it into an SUV? Let’s say you have free reign to alter the entire lineup. Bonus points for reality.
What should Toyota do with the Celica name?
The most entertaining comment by next Monday will receive a prize. Scroll down to see the winner of last week’s QotW, “What should Toyota do with the Land Cruiser?”
We were pleasantly surprised by the answers we received last week. This site tends to lean towards sportier cars and not off-roaders, so the number of thoughtful responses were much appreciated.
Jim Daniels said what we were all thinking, that the Land Cruiser should return to its true elemental and utilitarian form. BlitzPig suggested it should come down in price to become a Jeep Wrangler competitor and admonished Toyota for being the Japanese GM. dankan had a similar thought about entering the Jeep or new Bronco class, except adding electric power. cesariojpn went in the complete opposite direction, saying the Land Cruiser should live in to its reputation as an overly luxurious and expensive dictator chariot and become akin to a Century SUV. Chet Manley came up with an out-of-the-box idea to spin off the Land Cruiser to its own marque. Toyotageek said just let it die. F31 Roger‘s proposal of a heritage program was simply brilliant.
In the end, the winner was Last Iconoclast, who came up with a pretty good outline for Toyota to follow without asking too much. It’s simplicity and obviousness is a perfect match for the original Land Cruiser itself.