The news that Scion was dead leaked Tuesday night. Few outlets dared report it because it seemed too crazy to be true. At every single auto show last year, representatives continued to reassure the press and public that they were doubling down with new models, new campaigns, new investments. But it was true, and the fate of individual models was unknown.
We at JNC had a good “virtual water cooler” conversation about Scion’s failings over the Slack app that night, flowing into the next morning when the news was confirmed. It turned into a discussion about the tuner era and the missteps of the other Japanese automakers as well. Here it is, printed in its entirety (with minor edits for spelling and grammar), below. Continue reading