Nissan is about to throw a big birthday party for itself as it readies itself for its 90th birthday. In the coming months, the carmaker will roll out a series of initiatives to celebrate its heritage and DNA. This includes 23 stories about how Nissan “dares to do what others don’t” called, fittingly, the Daring 23.
As most Nissan enthusiasts know, the number 23 isn’t just a random integer pulled out of thin air. It doesn’t even have anything to do with the year 2023, though the timing is serendipitous. In Japanese “two” is pronounced ni and “three” is pronounced san. Put them together and you have Nissan. It’s why so many of their famous race cars have had 23 as their racing number.
The official date arrives on December 26, 2023 and it promises to be an exciting countdown. But man, time sure flies. It seems like only yesterday when we celebrated Nissan’s 80th birthday.