NEWS: The Nissan GT-R 50 anniversary watch costs more than a real GT-R NISMO

With the 50th anniversary of the Nissan GT-R coming next year, expect a deluge of commemorative items marking the occasion. Nissan already made a special car earlier this year expected to cost $1 million. Now, they’ve partnered with Seiko to make a special watch, and it will cost as much as a real GT-R NISMO.

The watch is part of the Grand Seiko Sports Collection Spring Drive Chronograph GMT series. I’m not sure what that means, as I’m not a watch guy (maybe someone can fill me in on what this all means). Apparently the watch’s case is some combination of 18-karat gold, platinum, and ceramic. The ceramic is said to be the strongest in Seiko’s history and the color of it is customizable to the buyer’s tastes.

Seiko clearly took inspiration from the gray and gold of the Nissan GT-R50. Based on the R35 GT-R NISMO with a bespoke GT-R body coach-built by Italdesign and a 720PS engine, it was built to honor the 50th anniversary of the GT-R in 2019. That car is expected to sell for about $1 million each depending on the customer’s preferences and limited to a production of 50.

The watch will cost and astounding ¥20 million, or $178,200 at today’s exchange rates. As a reminder, a brand new 600-horsepower GT-R NISMO lists for $175,490 on Nissan’s website. Or, you can also buy $99,990 clock that comes with a free 565-horsepower 2018 GT-R Pure around it, which you can also drive.

If you must see what a ¥20 million watch looks like in person, it will be on display alongside the Nissan GT-R50 at the Nissan Crossing showroom in Ginza from October 15 to November 25. Only three will be made.

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4 Responses to NEWS: The Nissan GT-R 50 anniversary watch costs more than a real GT-R NISMO

  1. Zuhair Ahmed says:

    This is just insane, this is not what the gtr was meant to be

    • Mark Newton-John says:

      Do you mean the watch, or that they made a $1 million GT-R? If you got the GT-R50, the watch is only 17% the price of the car…
      Or “how dare they jack up the price of a GT-R?” It’s all relative, why spend that much for a Toyota 2000GT when a Lexus LC500 is a better automobile?
      Someone out there is getting both the watch and the car together.

  2. Dallas Dz says:

    Seiko’s spring drive allows the ‘seconds’ hand to move fluidly, rather than simply ‘ticking’ along each second. This more accurately represents time itself. Pretty cool, if you ask me.

    I’ve read that Seiko makes everything in-house, down to the luminous paint for their watch hands.

  3. Mark Newton-John says:

    In the world of high end watches, I am not surprised.

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