As of September 9, Calsonic Kansei is no more. The company whose bright blue livery graced many a Bubble Era race car is now known as Marelli. That’s Marelli, as in Magneti Marelli SpA., the Italian supplier of electronics, fuel injection systems, and engine components whose own logo has graced many famed race cars from the other side of the globe.
There are some parallels between the two companies. From 1967 until October 22, 2018, Magnetti Marelli was owned by Fiat (later, the Fiat-Chrysler) and served as its in-house supplier.
Calsonic was formed in 1988 when Nihon Radiator, and Kansei merged. That’s when the iconic blue livery debuted, and the company became one of Japan’s top supplier of heat exchangers and vehicle electronics. As part of Japan’s keiretsu system, Nissan owned a majority stake in Calsonic Kansei, and, according to Automotive News, supplying parts to Nissan comprised 85 percent of the company’s sales.
Nissan did away with the majority of its keiretsu structure under the tenure of Carlos Ghosn. As per the Automotive News article: “[Calsonic Kansei]’s profits were strong, but Calsonic had to reinvent itself as cost-conscious Nissan dismantled its old keiretsu network of affiliated suppliers. In 2016, Nissan sold its 41 percent share of Calsonic to the giant American investment house [Kohlberg Kravis Rogers] & Co. for $4.5 billion. Then in 2018, when FCA decided to sell off Magnetti Marelli, Calsonic acquired it for $7.1 billion.
Together, the companies believe they will be able to better take on global competition from ever larger rivals in this period of rapid consolidation and uncertainty about the future of the automobile. The newly formed Marelli plans to focus its business on the growing market of electric vehicle components, cockpit displays and infotainment systems, and exhausts.
Sadly, that means the name Calsonic is going away. Beloved in Japan thanks to the hugely successful Group A Skyline GT-R championship winners, the company was perhaps less known outside of the enthusiast community. Likewise, the classic arched Magnetti Marelli logo is going away as well, giving way to a blue stylized M.
It’s not clear what will happen to the blue livery of the Team Impul Calsonic GT-R that competes in the GT500 class of SuperGT in Japan. It seems unlikely that the Calsonic branding will exist, but perhaps it is iconic enough that it lives on in some form. Calsonic Kansei says that they are the longest running title sponsor of a racing team in the history of motorsports, having continuously supported Team Impul since they were Nihon Radiator in 1982. We hope that continues, even if the livery changes.
excellent report, just intrigued that calsonic has not kept its’ own name given they acquired Marelli
I work for Calsonic. It was weird for us too.
I work for Calsonic too… Now is Marelli
Don’t think I’ve ever heard of a company acquiring another and renaming itself with the acquired company’s name. Really a head scratcher. It’s like, Toyota buys Fiat, let’s just say, and renames itself Fiat.
Okay, that just sounds bonehead. Sorry.
Ma-Bell (Bell) acquired AT&T. AT&T out performed the parent company. Bell changed its name to AT&T.
In the world of semiconductors, Avago acquired Broadcom and took on Broadcom’s name.
I know the name Marelli name has a longer history, but isn’t it a history of people rolling their eyes at the mention of Italian electronics?
Some clarification is needed. Calsonic didn’t acquire Magnetti Marelli. KKR who owns Calsonic, purchased MM and merged the two companies to make Marelli.
It’s a good thing all those race cars were done up in Calsonic livery for so long. The name will carry on, even though the brand is gone. Sort of like that crazy Renown Charge card Mazda at Le Mans. I couldn’t tell Renown from a hole in the head, but the paint job on the iconic winning car makes the thing permanently established in green and orange.
i still have 2 of the rx7 fc3s calsonic oil coolers welded together on my car, and it was cool to see that my luce 1500 has a nihon radiator co. interior heater 🙂
Magnetti Marelli previously bought Lucas Electric a.k.a. “the Prince of darkness” let’s hope thie acquisition of Calsonic is a good one for Magnetti Marelli