MINICARS: 2013 Hot Wheels X JNC Treasure Hunt Mazda RX-7


This week’s QotW was about the hardest JNCs to find. Here’s another one. We are proud to announce our latest collab with Hot Wheels, the 2013 Treasure Hunt Mazda RX-7!! You read that right. JNC has entered the rarefied ranks of the TH series.


We got a delivery fresh from the factory in Malaysia a few days ago and were supposed to keep the news under wraps (lest Mattel’s ninja assassins come a-lookin’ for us). But since it was leaked this morning, here’s the deets.


Treasure Hunt cars are distributed in limited numbers (less than one per case) and heavily sought after by collectors and scalpers alike. Identifiable by an exclusive the flame logo, ours is located right under the B-pillar’s JNC inkan.


Should you decide to open it, the flame logo is also printed on the card behind the car with the words: “This symbol lets you know that this vehicle is hard to find and highly collectible.”


We’re also stoked that our friends at JCCS are also represented on the front fender. Also, the Mazda’s racing stripes are reminiscent of the Daytona-winning IMSA racer.


We at JNC would like to, from the bottoms of our hearts, thank Jun Imai and the entire team at Mattel for making our induction into the Treasure Hunt club possible. It’s a true honor!

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11 Responses to MINICARS: 2013 Hot Wheels X JNC Treasure Hunt Mazda RX-7

  1. Nigel says:

    Ok, so now I that is the third on the list. The 2000 GT, Yellow Celica and TH RX-7.
    (Also forgot Jun’s 510 wagon).
    Then I also have a secondary of the tricky to find ones…

  2. Toyotageek says:


    Now I just hope I can find one.
    Heck, I’m still searching for a mainline 2000GT.

  3. Derek G. says:

    Man o’ man!! Very nice!! Lord knows I will never find this in the wild just like 2000GT $uper!

  4. acbpanda says:

    Sweet, i’d love to find one, rather than buying it from Malaysia from the Lunchbox crew…

  5. Redliner223 says:

    Oh no. I couldn’t even find the white Rx7, and now they release a silver one this is only available in limited supply. I’m never going to get either one.
    I was able to find all the other vintage japanese cars that came out. 😀

  6. Kevin says:

    Very cool it has the JCCS sticker on the fender. However, after periodically checking for over half a year to locate the 510 wagon (with a very creased box) I will be throwing in the collecting towel…at least for now haha Good luck on the hunt!

  7. rokushoo says:

    I love the paint scheme on this RX-7.Time to save up some money for ebay just in case i cant find one at the stores.

  8. Gordon says:

    Guys, how’s about telling them to come out with a TE27 Corolla? I think it’s Long overdue!

    • Ben says:

      We want to do one, Jun wants to do one, but everything has to go through several rounds of approval at Mattel. There’s already a lot more old school Japanese love happening so the tides are turning.

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