Back in post-Oil Crisis 1976, small cars were finally getting some attention as Americans shifted from land yachts to compacts. Datsun positioned the 710 as one that didn’t feel like a penalty box. As touted in this ad, it boasted features like “33 mpg on the highway and 23 in the city,” “wall-t0-wall nylon carpeting,” and Datsun’s 40 years of experience building “today’s size cars.” That’s pretty compelling, and they didn’t even mention the groovy stripes yet. It’s too bad you don’t see many of these anymore. Happy 710 Day from JNC!
Typical Datsun v. Toyota. The 710 was sportier, but the Corona was a better seller.