Looks like a lot of people wanted an orange Miata. The entire allotment of the 30th Anniversary Edition models, announced this morning, that were destined for the US have already sold out. To be fair, that’s the US market’s 500 units so you still might be able to get one, you’ll just have to import one of the other 2,500 from other markets.
To get a sense of how quick that was, here’s an abridged timeline of today’s events. The press conference began at 11:30am Central Time, and ended just before noon. By 2:51pm, only 28 were left. At 2:55pm, all but 22 had been spoken for. Just five remained at 3:30pm, and at 3:50pm the pre-order site showed a whopping “2”.
For reference, Mazda sold 11,294 Miatas in all of 2017 and 8,971 in 2018 . That’s an average of 747 or 941 per month. Of course, in winter sometimes the monthly total dips below the 500 mark. That means in one day Mazda sold more Miatas than it sometimes does in an entire December. So, when are they going to come out with a Renown green one to match?