We’ve seen JNC prices on the rise for several years now, but within the past year or two there’s been an even sharper uptick. Celica Liftbacks are selling for $62,000. Datsun 240Zs are selling for over $100,000. An AE86 Corolla in nice but far from concours condition sold for $40,000 when a considerably nicer one sold for less than $25,000 just a two years ago. Perhaps people with secure finances are finally able to acquire the dream cars of their adolescence. Perhaps it’s speculation. Perhaps its a last gasp for analog cars in an increasingly electrified world. No matter the reason, prices are going up.
Are JNC prices getting out of control?
The most entertaining comment by next Monday will receive a prize. Scroll down to see the winner of last week’s QotW, “What would you do if you were Akio Toyoda?”
Being able to live as Akio Toyoda’s may seem nice, but if anything the answers showed that even being one of the most powerful men in global business isn’t necessarily a walk in the park.
Many of the answers had to do with recapturing some semblance of Toyota’s glory. BlitzPig would develop an in-house inline-six and inline-four family of engines so the company would no longer need to outsource their performance cars. エーイダン would make make Crown its own sub-brand. Tim would license the IP on classic designs to third party builders (the way the Big Three do) to increase the supply of parts for classics.
However, Just as many of you prioritized the future, taking into consideration the mass electrification of the auto industry. Tygerleo would drop some coin on developing true EVs. Tom Westmacott would, in addition to EVs, homologate the GR Yaris for North America and team up with Mazda to inject some inline-sixes and fun into the lineup. Yuri would update classics with EV powertrains and safety, but make body panels 100% interchangeable with classics like the 2000GT, Supra, and AE86. ACSK would make a last hurrah ICE car in the form of a lightweight driving machine, but Daniel countered with the same principle but his swan song would be a hybrid V12 Century.
The outcome we’d most like to see, however, was the one proposed by Ellis. It wasn’t the continuation 2000GT models or his motorsports push or his LFA successor (though we’d love to see those as well), but his brilliant idea a retro electric Corona. It looked like a futuristic machine when it debuted, was nicknamed barikan, or electric shaver, and is the perfect shape for a heritage design like the Nissan Pao or Figaro.
Firstly I’d start a limited run of 2000GT continuation models. Perhaps 83 of them, one for each year of the company being around. Maybe make each one be related to a specific event in Toyota history such as race wins or significant people who worked for/with the company.
Next I’d start the development of a Lexus LFA successor. Something to scare the low volume hypercar makers with.
I’d invest in more retro styled electric cars, similar to what Honda did with the Honda e. With the future of Kei cars in doubt Japan will need smaller cars to fill the gap. Can you imagine a modern day re-imagining of the Corona RT40 that’s electric powered? Or what about an electric Kei van styled on the H10 HiAce?
I seem to recall the Toyota i-REAL being very cool when I saw it shown on TV over a decade ago. Look at bringing that type of single or twin occupant electric vehicle to market.
And finally I’d look for new ways to get Toyota involved in motorsports. As I’m not a Nascar fan, with no more Toyota in F1 the only time I really get to enjoy seeing Toyota in motorsports is in endurance races like Le Mans. Seeing a vehicle I could go out and buy being raced on TV or in person at the track would make me a lot more invested in the brand.
Omedetou, your comment has earned you a set of decals from the JNC Shop!