GRAND TOURING: Journey to Subaru of America’s History Collection, Part 01

005_Subaru of America HQ_Subaru BRAT

You’d never guess as you drove by, but in a nondescript warehouse just across the Delaware river from Philadelphia lies the most eclectic stash of boxer motored, all-wheel-drive vehicles in the US. Earlier this year, we at JNC had the rare opportunity to visit Subaru of America‘s incredible historic car collection.

Subaru describes the collection as more of an “attic,” where significant concepts, classics and race cars are stored for posterity. With cars stacked on lifts and crammed doorhandle to doorhandle, it’s certainly not a museum, and it’s not open to the public. However, it’s still amazing, and something that we are very glad exists.  


To get there, a representative met us in New York and tossed over the keys to a pumpkin coach. But unlike Cinderella, we had 148 horses instead of two. Also, all-wheel-drive and a slick 5-speed manual. The car choice was fitting, because if this ad is to believed, the Subaru XV Crosstrek has inside it all the Subies we were going to see. It would be a 90-minute drive to SoA headquarters in Cherry Hill, but first we’d have to escape from New York.


Strangely, driving a bright orange hatchback with robotic flower wheels is kind of fun in a city where just two car colors — taxi yellow and town car black — are allowed. Manhattanites pointed and rubbernecked at the half-whimsical, half-rugged contraption floating through their drab concrete canyons.


Subaru would probably like for us to say that the XV’s great for extreeeme(!) adventures involving snowboards or canoes or something, but we really just used it to pound the pothole-filled streets of Gotham into submission.


Manhattan’s colossal infrastructure is stuck in a constant cycle of crumbling and getting patched. For some reason, a clump of 1.6 million human barnacles have all decided to attach themselves to a tiny ribbon of land 2 miles wide. So many underground tunnels criss-cross below that the very streets are just a thin crust of asphalt. Seasonal temperature changes then warp it into a driving surface about as smooth as a pile of stegosaurus bones. It’s a miracle that the whole teeming hive doesn’t just collapse in on itself.


Soon our backs were to NY’s skyline as we found ourselves in Springsteen country, sweatin’ it out on the streets of a runaway ‘merican dream! Navigating New Jersey’s famous turnpikes and townships is its own harrowing adventure, partially because of jughandles, but mostly because you simply cannot believe how many strip malls and bowling alleys there are.


Finally, we arrived in Cherry Hill and found the Subaru of America mothership. The main headquarters building houses only a bunch of cubicles, but it’s the never center where all decisions regarding your precious Legacys and STIs are made.

003_Subaru 360 engine_Subaru BRAT

The actual warehouse is in a separate building just a two-minute drive away, but first we had to sign in at the front desk. It’s notable, however, that the HQ lobby has a lone 356cc, two-stroke motor from a Subaru 360, so small we almost walked right past it.

062_Subaru of America_Subaru BRAT

At last, it was time to see the “attic,” hidden in a completely unremarkable warehouse whose only giveaway is a Subaru sign by the entrance. We were greeted there by a number of SoA staff, all of whom, you’ll be glad to hear, were die-hard car enthusiasts.

The collection contains about 40 vehicles, ranging from a 1963 Rabbit scooter to one of only two Impreza 22Bs in the country. Because space is limited, SoA installed two rows of lifts along the walls, spaced just far enough apart to crack a door open in case the cars need to be moved.

021_Subaru of America HQ_Subaru BRAT

SoA didn’t always have the attic. Early on, cars were simply sold off till the inventory was gone. They’ve had to buy back many of the older cars in the collection and restore them. The most well known example is probably the 1986 XT Coupe that was shown at SEMA in 2011.

155_Subaru BRAT 1978_Subaru BRAT

One exception was this 1978 Subaru BRAT, which has stayed in the SoA collection since day one. In fact, it’s the first BRAT ever to roll off the assembly line, serial number 001.

186_Subaru BRAT 1978_Subaru BRAT

Back in the day, BRAT One was sent on tour across the US as a promotional vehicle, so it was loaded to the nines with optional equipment like auxiliary lights, a brush guard, and an air deflector. Supposedly, the latter allowed an engineer sitting in the bed to light a cigarette while the BRAT traveled at 60 miles per hour. Though its fantastic stripe package is legit, its orange-painted accessories are unique to the show car and not officially offered.

106_Subaru 1000 FF-1_Subaru BRAT

We’d never seen so many FF-1s in one place outside of Japan. The attic contains at least five, including two white sedans, a 1970 1000 and a 1971 1100.

110_Subaru 1000 FF-1_Subaru BRAT

As the name implies, the FF-1 was a front-engined, front-wheel-drive car. The layout was considered fairly innovative for the time, as most of its rivals were still FR. Its boxer motor left plenty of room under the hood for the spare tire, a setup that put more weight on the driven wheels and gave Subarus a reputation for being great in snow years before they began offering AWD.

115_Subaru 1000 FF-1_Subaru BRAT

The interiors of these cars are downright spartan, but they got the job done. No infotainment systems need apply.

200_Subaru 360 1968_Subaru BRAT

This is where it all started, the Subaru 360. SoA has four tentomushi (“ladybug” in Japanese) in its collection, three of them from their first year as a US distributor, 1968. It’s astounding to consider that first-gen Legacy Turbo Sedan and WRX STI behind it were all borne from this humble machine.

136_Subaru FF-1 wagon_Subaru BRAT

Being the wagon freak that I am, I was stoked to find a 1970 FF-1 Deluxe Wagon among the collection. It’s the only one I’ve ever seen in person. Behind it are several SEMA show cars that Subaru has built over the years, including the insane 2009 Mountain Rescue Forester.

152_Subaru FF-1 wagon_Subaru BRAT

Since Subarus are well known their prowess in mountainous and snowy climates, most met their fates by abuse or salt. Simply finding restore-able examples has proven a challenge. Nowadays, examples of rare production cars, like the silver Legacy Spec B, number 1 of 500, are immediately brought here and stored.

215_Subaru X-100_Subaru BRAT

Tucked behind several cars, we found the 1980 Subaru Gyronaut X-100, a three-wheeled prototype capable of over 100 miles per gallon. Apparently, it achieved this feat while averaging 55 miles per hour. It was designed and built at Subaru Technical Center in Santa Ana, California.

069_Subaru Justy_Subaru BRAT

In another corner, we found another car the world has forgotten entirely, a 1992 Justy 4WD. Amazingly, the three-cylinder hatchback came with a continuously variable transmission over 20 years ago.

121_Subaru BRAT 1978_Subaru BRAT

One of my personal favorites was this 1978 BRAT. Sure, the white one can’t be beat due to its historic value and low serial number, but I rather prefer ones without the accessories.

130_Subaru BRAT 1978_Subaru BRAT

Plus, how can you not love color-matched plaid seats? This is one fun feature we wouldn’t mind seeing on the otherwise funky XV.

100_Subaru Leone GF Hardtop_Subaru BRAT

SoA is allowed only a small budget to keep the collection going. They can afford to buy just one or two cars per year. As you can imagine, there’s a long queue for restoration, and the next one up is a violet 1975 GF Hardtop Coupe (aka Leone). Apparently “Front Wheel Drive” was novel enough to deserve its own badge with prominent placement right on the front fender.

While many of the cars can be seen by the public on the auto show circuit, there are no plans to open the facility to the world any time soon. For now, though, we’re just glad that the collection exists and that someone with the resources to do so is restoring and preserving these pieces of history. We are honored to have had the opportunity to see Subaru’s Valhalla.

Continue onto Part 02, in which we check out some of Subaru’s nostalgic race cars and take a couple classics outside the warehouse. 




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21 Responses to GRAND TOURING: Journey to Subaru of America’s History Collection, Part 01

  1. Dave says:

    So many BRATs! I want! I love BRATs! And a 22B! Although I read that with all the aero bits, the 22B was actually a bit slower than the otherwise regular production STi at the time. That Justy looks AWESOME. I love those and they’re super rare; I haven’t seen one on the road in ages. I’m poring over the photos to scrutinize the cars in the background. I love the original Legacy, looks like there’s at least two in the collection along with some GC Impreza rally cars. What about SVX? The Alcyone they own is pretty sweet. I love the 360 also. Glad to see they’re proud of their heritage and take the effort to curate a collection. I guess I’m a Subie lover. I’m quite a fan of the new XV. Somehow it stands out and reminds me of older Subarus; it might be the ground clearance ;P

    • Ben says:

      They have a purple SVX pace car there.

      Quite right about the XV’s ground clearance. I think your observation will prove prescient in Part 02 🙂

  2. Sammy B says:

    Very cool!

    Any idea why that recent silver WRX has Ohio license plates on it? Based on the plates, probably doesn’t belong to the museum/Subaru. Curious.

  3. Tyler says:

    Woohoo! I wish they were open so i could take a trip out there and check ’em out.

  4. Tyler says:

    That 100MPG awesome thing was designed by Alex Tremulis, who also did the famous Tucker Torpedo in the 40’s. If you look back at the design sketches for that, the concepts look remarkably similar!

  5. Nigel says:

    The white BRAT was awesome.

  6. invinciblejets says:

    Those plaid brat seats makes me want a brat……the search shall begin…

  7. Dutch 1960 says:

    Always good to see a manufacturer honor and preserve it’s heritage. Somehow the cramped facility sort of fits Subaru’s “no frills” image.

  8. Jim-Bob says:

    I’m really digging that Justy! I wonder if it was turbocharged too, ala the Chevy Sprint Turbo?

  9. Steve says:

    Back in 1979, having received a sizeable gift from my grandmother, I was looking for a new car. Had I known my tastes would change as much as they have or believed that Subaru would survive and even thrive in spite of its funky styling, I would have bought a BRAT instead of a Celica. But you only know what you know at the time so I came home with a brand new RA40 Celica (still have it). I do fantasize about finding a low-mileage, ‘garage queen’ BRAT in pristene condition and buying it but the ones I see are usually rusted out Pacific Northwest cars since that seems to be the market Subaru chased back then…

  10. Bonzi Lon says:

    Those Brats bring back fond memories. I lost something in the back of a Brat I can never get back. 🙂

  11. Brian says:

    I came in excited, thinking I could plan my next vacation destination. Then I got to the second paragraph and it made me sad. :'(

  12. TE72_Sunny says:

    I can’t believe you guys were here in Jersey! Gosh, you could’ve said hello… Or even get me a job over at Subaru 😀

  13. Bart says:

    Ben, you are an awesome writer and photographer, very enjoyable read. Those Brats are soo cool. There’s a guy here in Reno who has a camo rattle-canned Brat I see all the time.

  14. Cherry X1R says:

    glad to see there’s so much love for the brats. ever since I was a little kid I always thought they were interesting, and I even had a pull back car of one.
    I have since become a brat fanatic and all around subie fan and have collected one of all the scale model versions of the brat (that I know of) all the way up to the real thing.
    I never expected them to be as fun as they are, but they are fun to drive and they draw attention like crazy. I’ve had people take pictures of my brat on the road, people have come up to me wanting to buy it and one guy even mistook it for an el camino, I told him it was a subaru brat and he had never even heard of it. that’s another big thing I get, allot of people don’t know what it is or never knew there was a predecessor to the baja. it may be slow but it brings a smile to my face every time I drive it. I’m also a big fan of the xv crosstrek, as Dave said it has a different look to it, and it awakens that same feeling that I get when I see my brat, excitement.

  15. Giles Walker says:

    Just had this artical passed to me here in the UK.
    Just one word – FANTASTIC !
    I am a huge Subaru fan
    I am joint owner of the speciist BRAT website.
    I own 3 road going MV’s ( Brats ) an SVX an 2012 Diesel Outback and a Forester.
    I’d love to visit this collection – but I would want to bring home to the UK one of the MK1 Brats !

  16. Alan says:

    Great story, great photos!

    As a Chicagoan I must object to NY being called Gotham, we own that copyright.

  17. Subanaut says:

    Wonder if they would be interested in seeing my collection? ’73 GL coupe, ’74 GL coupe, ’76 4WD wagon, 2x ’77 4WD wagons, ’78 BRAT, ’78 GF coupe, ’78 4WD Wag. :]

  18. jamie says:

    i own 3 Justys, glad to see SOA saving one

  19. Mike says:

    I have purchased a Subaru Brat that has been modified.Can not find the year but have put on parts from a 1980-82.Anyone know where I can find the year model?I am also in need of a distributor for this thing.Any help appreciated. Mike

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