Many automakers claim to sell cars that are fun-to-drive, but is there anyone walks that walk more than Mazda right now? Communicating that message to the unwashed masses, on the other hand, hasn’t always been easy. Thus, the Hiroshima company’s long-standing “Zoom-Zoom” catchphrase — practically nostalgic itself after 15 years in use — will now take a back seat to a new one: Driving Matters. To the enthusiast who is sick of committee-built cars it’s as much a tagline as it is a plea to the broader public.
The first spot under this new battle cry is a sentimental one called “A Driver’s Life.” In it, a teen goes from learner’s permit through all the stages of automotive life and ends up in a place where most JNCers can identify with. It certainly knows how to grab an enthusiast by the feels — yes, I know the ND Miata is about to drop, but I swear when the main character opens the garage door I thought we were going to see an NA project car — but will it resonate with the average buyer?