It’s a retrospective bonanza! Hot off the heels of our profile on Mike McGinnis about his days working at a Datsun dealership in th 1970s, Automotive News has published an article about Toyota’s early years and the many hardships that almost caused them to fail miserably in the US market.
Accompanying the piece is a video interview with several members of the SR5 Club, a group of Toyota retirees who hold their meetings at the Toyota Museum in Torrance, CA. It’s interesting to note that although companies like Toyota and Nissan now seem impossibly massive, in their heyday it was still easy to catch the ear of upper management, as both McGinnis and these retirees can attest to. The stories they recount are entertaining to hear, and the one in which the former employees asks where the “bay of pigs” is located illustrates a lot about why Japanese automakers have come as far as they have.