Today is National Taxi Day in Japan, a date chosen to commemorate the start of the country’s first cab service in 1912. As it happens, this month Suntory is making Japan’s notoriously hospitable taxis even more so, by giving passengers a complementary bottle of iced tea.
Partnering with Nihon Kotsu Taxi, Suntory is wrapping three of the company’s Toyota Crown Comforts in a unique livery, turning them into “Iemon Hospitality Taxis”. When customers get in, they will be greeted with a noren, the curtains typically seen on old school Japanese restaurants and shops.
The customer will also get a complimentary bottle of iemon tea to help combat Tokyo’s sweltering summers. They’ll also receive a traditional uchiwa fan and a pair of slippers in a drawstring bag as souvenirs of their trip.
Now that’s service above and beyond Japan’s immensely clean and quiet cabs. If you happen to be in Tokyo this month maybe you’ll be lucky enough to hail one. The The promotion runs from August 4 to 23.
Images courtesy Suntory, Nihon Kotsu.