A beloved Acura nameplate might be making a comeback. Honda has filed a trademark application for the word “Legend” in the category of vehicles with the Europe’s intellectual property office. The speculation, of course, is that it would be applied to an upcoming flagship sedan, possibly one that would replace the current RLX or come in even higher on the ladder.
According to AutoGuide, which uncovered the filing, the application was made under the category of “Vehicles; Apparatus for locomotion by land; Apparatus for locomotion by air; Apparatus for locomotion by water; Parts and fittings for land vehicles; Parts and fittings for air and space vehicles; Parts and fittings for water vehicles.”
On the other hand, Honda has often re-used names from its wide range of products. The Jazz, Integra, Pilot, Odyssey, and Passport were all motorcycles or ATVs before they were cars. We can’t really imagine them squandering the Legend name on anything less than a luxury car, though.
If the sharp-looking Acura Precision Concept revealed at the Detroit Auto Show in 2016 is any indication, the Legend might return to fine form. The original Legend name lasted two generations, and (along with Integra) was one of the original two nameplates the Honda debuted the Acura marque with. Much beloved, there was much consternation among loyal Honda customers when in 1996 it was renamed the RL.
Legend has continued to be the name of the RL in Japan, but in North America Acura could use an injection of excitement into the brand these days. A resurrection of an, uh, legendary name might be just what it needs.