By the time Bob Geldof was slowly swaying side-to-side with both Hall and Oates chanting, “We are the world, we are the children,” Plymouth (the car company, not the rock) had ceased being interesting for quite some time. Its only products that weren’t blatantly insulting to the American car-buying public were rebadged Mitsubishis.
Truck Trend‘s blog (a division of Motor Trend) recently spotted the specimen pictured here in greater LA, spawning what must be the most words ever written about the Plymouth Arrow Truck. Allow us to add some more: It started life as the Mitsubishi Forte in Japan, but first appeared on American shores as the Plymouth Arrow truck and Dodge D50 (later, Ram 50). This one comes in Spitfire Orange, either ironically or cluelessly named after the British planes that went head-to-head with Mitsubishi-built Zeros in WWII. It was sold between 1979 and 1982, after which the triple diamond mafia imported the Forte directly with the name Mighty Max. The Dodge continued on until 1993.
This Arrow Truck, it must be said, should not be confused with the Plymouth Arrow, which was an altogether different car based on the Mitsubishi Lancer Celeste, a variation of which was the Fire Arrow. Both, however, had an overabundance of decals.
[Source: Truck Trend]