Ever since we began following the possible revival of a lightweight Toyota RWD sports coupe, to which names as wide-ranging as the AE86, Celica and Supra have been attached, there’s been a loyal group of Toyota enthusiasts clamoring for the car. Things started going south when it was speculated, then confirmed, that Subaru would be supplying the flat-four boxer engine, possibly some of the drivetrain, and would have their own Subaru-badged version. Some said “bring it on” while others swore that if the car was built with the Subaru engine they would never buy it on the grounds that it wasn’t a pure Toyota.
Ironically, Fuji Heavy Industries sales chief Mat Nagato has expressed that he shares the same concern that the Toyota enthusiasts do, except the brand he’s concerned about diluting is Subaru’s. “We may lose our longstanding territory, or we may lose the great niche brand image. The potential risk is there. We have to be very smart on marketing strategy,” Nagato said. Toyota has kept quiet on the subject.