Tag Archives: be-1

‘Nissan Love Story’ ad spans the decades with iconic cars

A new Japanese-market Nissan commercial tells a decades-long love story through classic cars. The spot is part of Nissan’s year-long 90th anniversary celebration, which began in December 2023. The ad features Nissan’s greatest hits in fast succession, promising a little … Continue reading

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Japan’s Automotive Hall of Fame inductees for 2021 include Toyota Celsior and Nissan Be-1

The Japan Automotive Hall of Fame has announced its 2021 inductees. Each year three vehicles representing milestones in the country’s auto industry are selected for the honor. This year, they include two cars from the Bubble Era and a classic … Continue reading

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Now you can get classic Nissan coronavirus face masks

If you want to protect yourself (and others) from transmitting a harmful virus while simultaneously expressing your love for classic Nissans, there is now a face mask for you. In Japan, you can now get two types of masks, one … Continue reading

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VIDEO: Custom Nissans used for baseball promos

Any baseball fans out there? It’s not uncommon for Japanese automakers to sponsor their home city teams. For years, Nissan sponsored the Yokohama Baystars and donated parade cars for the teams to use. As is the custom, Nissan would chop to the … Continue reading

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ART CORNER: San Mamiya’s “Bad Face” Mazda RX-3

Our friend and contributor San Mamiya has revealed his latest illustration, titled Bad Face. It depicts the angry visage of an S124 Mazda Savanna RX-3, headlights glaring, pulled up next to a Suzuki GT380 motorcycle. 

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GRAND TOURING: Tokyo and Nagoya Street Scenes

We saw plenty of nostalgics on our recent trip to Japan, and we’ll have more coverage of those as soon as we go through the photos. In the meantime, please enjoy these omiyage, or souvenirs. You’ll be glad to know that … Continue reading

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The Abandoned Cars of Ageo Bedroom Town

Thirty-five kilometers north of Tokyo is Ageo. A once semi-rural area, its main inhabitants are now mostly daily commuters to Tokyo — the famous Japanese salaryman and the odd OL — trudging off via their packed trains to slave away … Continue reading

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