Even though true off-road vehicles are seeing a massive surge in popularity right now, Toyota has opted to axe the Land Cruiser, its oldest continuous nameplate, in the US after this year. It almost defies logic, and while it can be argued that the current LC is too luxurious and expensive, four-wheeling and overlanding — and now COVID-inspired getaways — are among the hottest automotive trends right now. American automakers Ford, Jeep, and Chevy have all revived once-canceled models like the Bronco, Gladiator, and Blazer. The Big T has an opportunity here.
What should Toyota do with the Land Cruiser?
The most entertaining comment by next Monday will receive a prize. Scroll down to see the winner of last week’s QotW, “What makes a good car company heritage collection?”
In an ideal world, we would be able to combine all the ideas you submitted for the ultimate car company collection and force the carmakers to follow them as commandments. Lupus started with what we can probably all agree on — one of each model, one of each race car, and influential concepts. エーイダン added the excellent idea of having an additional copy of groundbreaking models with the second example shown in disassembled form as a teaching tool. MikeRL411 said the company should install cameras facing the parking lot, to study what cars their devoted visitors drive. And Hachi_Rogue stipulated that flops should not be excluded, so that they can learn from their mistakes.
We loved all of these answers but the winner was RX626, who expressed the need for mundane cars in the best way possible:
I believe that an ordinary car like the Corolla, and an ordinary trim level of such a car, is what is needed for the best collection.
These cars don’t have the glory or popularity of a GT-R or Supra. Many gearheads won’t even be interested in these cars.
That’s why I think it’s important for manufacturers to display and preserve these cars for the future.
The GT-R, the AE86, the Supra… these cars have a lot of enthusiasts. I’m sure they will still be cherished somewhere on this earth 100 years from now.
However, cars like the Corolla, Sunny, and Estima may already be extinct. This is because these cars were commonplace and did not have speed, beauty, and glory.
In order to avoid this future, I think the companies that created these cars should protect these cars that might otherwise become extinct.