The tuner scene had been flourishing for years by the time Y2K rolled around, but it still wasn’t mainstream. Even after the success of the The Fast and the Furious in 2001, non-car people didn’t get why you’d tune a Honda Civic instead of a Camaro. It was still rare to see kandy colored VTECs in popular culture, which made it somewhat surprising that Kellogg’s, the company built on making the same corn flake cereal since 1906, glommed onto tuners in this memorable ad circa 2002.
Behold the glory of this random parking lot meet. There are pimped out EK/EM Civics, a Lexus IS300, Honda del Sol, even a Ford Taurus Wagon. It’s like a Wings West catalog exploded. What makes this lineup truly shine, however, is the green-but-not-factory-green CB7 Accord, the ubiquitous family sedan that was America’s best-selling car at one point, here starring as the ultimate mod machine (the Pop Tart itself having underglow is also an inspired touch). The ad was a magnificent snapshot of the era that existed, sadly, before hi-res digital video.
Bring back cool imports! This is so much better than stickers and LEDs being a build
Working on it!
i’ve been seeing so many awesome builds lately, i can’t help but think we’re in the golden age right now.
I mean with social media allowing us to see what’s cooking in garages and workshops all over the world there’s plenty to get inspired.
OMG the tribal graphics!!!!