Even though true off-road vehicles are seeing a massive surge in popularity right now, Toyota has opted to axe the Land Cruiser, its oldest continuous nameplate, in the US after this year. It almost defies logic, and while it can be argued that the current LC is too luxurious and expensive, four-wheeling and overlanding — and now COVID-inspired getaways — are among the hottest automotive trends right now. American automakers Ford, Jeep, and Chevy have all revived once-canceled models like the Bronco, Gladiator, and Blazer. The Big T has an opportunity here.
What should Toyota do with the Land Cruiser?
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