Last week we learned that Toyota has filed for a trademark for the Celica name. As readers have pointed out, the most likely reason is that they just want to hang onto the name to prevent others from using it. Sorry for the second Toyota QotW in a row, but what if you called the shots at ToMoCo? Would you build an all-new sports coupe? Use the name on an existing car? Turn it into an SUV? Let’s say you have free reign to alter the entire lineup. Bonus points for reality.
What should Toyota do with the Celica name?
The most entertaining comment by next Monday will receive a prize. Scroll down to see the winner of last week’s QotW, “What should Toyota do with the Land Cruiser?” Continue reading