Regular readers might know that we are pretty puzzled as to why Toyota hasn’t been making a bigger fuss about it’s 50 years in America. As the anniversary draws ever nearer, news on the company’s golden anniversary has gone from a cold drip to a full-blown media trickle.
Video and images are being slowly added to the Toyota 50th website, which comes with a countdown timer to the actual moment that the Big T will have been stateside for a half century. As of this writing, 97 days, 10 hours, 58 minutes, and 52 seconds remain until Toyota’s 50th Anniversary.
Then there’s this page at ToMoCo’s main web address, but only the smallest of text links from Toyota.com hints that there’s a 50th birthday coming up.
Don’t get us wrong. We love Toyotas. We’re just left completely baffled as to why they aren’t playing up their history more. Are you reading this, Toyota marketing department?