By far one of the more bizarre automotive dalliances was the very short lived alliance between Alfa Romeo and Nissan in the early 80s. Alfa Romeo needed a small and cheap new model to accompany it’s new Alfa33 compact, and Nissan needed a way to break into the European market.
Back in the 1980s, JDM manufacturers were subject to import quotas in most Europoean countries, which limited the number of cars they could sell in any given market. Today, Japanese manufacturers all have plants in Europe anyway, so the import quotas are no longer an issue. But back in the early 80s, Nissan saw a way around the quotas by tying up with Alfa Romeo. And Alfa Romeo would begin to manufacture Nissan Pulsars in its old Alfasud factory near Naples, and that plan was that Nissan would have golden opportunity to expand its European market share, free of the constraints of import quotas.
Well…..it didn’t quite work out that way.